Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]
Company: Barnes Outdoor Plant: 15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com President Mary Shakelford Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio. The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards […]
By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]
“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw- How committing to a long term evolution strategy makes sense. It’s not a shock to anyone that we are experiencing a major pivot in business, from the way we purchase, market, buy […]
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum. Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff. Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff. Here’s what he […]
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees the out of […]
Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home. Here’s an excerpt from the winning entry: “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that […]
Independent’s Service Company has released its latest product poised to transform the digital OOH marketplace. Digiflex 1.0, will transform any digital OOH unit into a stunning frontlit or backlit static image. The product is distinguished by its simplicity and ease of installation. According to Allan Atkins, VP of Sales for Independent’s […]
Insider enjoys printing articles by readers. Here’s a post from Jena Powell, VP Sales and Marketing, Huntington Outdoor and a candidate for the Ohio State House of Representatives. By Jena Powell, Huntington Outdoor. When you’re in the billboard industry it’s easy to become localized. We work every day with road […]
