Business

Harnessing Scholarly Research for OOH Practitioners

OOH advertising research produced by academics holds great potential for understanding the medium’s efficacy as well as the issues facing the industry. Yet, the proliferation of scholarly research covers many diverse topics, perspectives, and academic disciplines making it difficult for those working in the OOH industry to discover relevant content. […]

Company of the Day: Kelley Outdoor

Company:  Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia.  Reggie Kelley is the company’s founder.  The company was started in January 2015. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Billboard Insider Classifieds March 2, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Lamar’s Vistar Media Investment Paying Dividends

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.   Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities […]

JCDecaux on the Benefits of Airport Advertising

Paris, February 28th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled today its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, […]

Accretive Sees Out of Home Measurement Growth

Los Angeles, CA February 28, 2024 – Accretive, an out-of-home (OOH) data and technology company, today announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to […]

Company of the Day – InterState Outdoor, Inc.

Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina.  Their service area currently covers 42 counties including most of eastern North Carolina with over 900 faces.  Their […]

Departure Media Celebrates First Year at Kansas City Airport

Charleston, SC, February 27, 2024 – Airport advertising company Departure Media is marking the first anniversary of its advertising concession partnership with Kansas City International Airport, as the airport commemorates the first birthday of its new terminal later this month. In August 2022, a ten-year contract was awarded to Departure Media to manage the […]

Innovare Runs Campaign Promoting Life Saving Drug

Branchburg, NJ (March XX, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to […]