Did you know: Philadelphia has been called the “mural capital of the U.S.” It has over 2,000 outdoor murals. One of every six doctors in the U.S. received their training in Philadelphia. This week’s Geopath Market Spotlight focuses on the Philadelphia DMA. Infographics for the top DMAs and much more […]
Company: General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA 91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which also promote the […]
Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]
If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player. Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates and represents approximately 30 billboard structures in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story […]
Ian Dallimore, Director of Innovation and Digital Strategy at Lamar tells Insider this: When my mind isn’t thinking up the next bizarre innovative concept to change the OOH space I’m spending time relaxing, if you call it that, at the beach with the family. Coincidentally it’s spent in Pensacola Beach […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
You need to keep track of historic inflation and expected inflation so you don’t agree to billboard lease inflators in excess of inflation. Same thing applies to the renewal of ad contracts. You need to get at least some increase in price on every ad renewal or inflation will be […]
Some great comments on this week’s post on hurricane frames. Matt Schulze, Selective Structures I’d like to expand on my earlier comments. Hurricane frames are a must for the coast but many operators in inland areas don’t use them for signs higher than 70 feet because installs can be difficult […]
Company: Fox Point Media, LLC. Markets: Nationwide Headquarters: 1165 N Clark St. Suite 700, Chicago, IL 60610 Phone: 312-651-6020 Email: info@foxpointoutdoor.com Fox Point Media operates digital message centers, spectaculars and digital billboards across the United States. The company is active in 43 of the top 50 DMA’s. The company is […]
