Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota. 11 of the faces are digital. The plant is located in Hawnkinson, […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign […]
Graham Outdoor has purchased the assets of Divine Outdoor in Florida. Insider interviewed Graham Outdoor President Shannon Graham. Shannon, how did you get involved in out of home. I got involved in ooh by purchasing some hunting property in Ga back 16 years ago along I-16. My wife and mother […]
Company: Horton Outdoor Markets: Alabama, Georgia, Florida Headquarters: 162 W Main Street, Suite 101, Cartersville, GA 30120 Phone: 404-902-6902 Email: info@hortonoutdoor.com Horton Outdoor was started in 2015 and operates a billboard plant in Alabama, Georgia and Florida. The company has grown via the acquisition of G&G Enterprises, Owen Media, Lewis […]
By Matt O’Conner, founder and CEO of Adquick We all know that one billboard or subway ad that greeted you on your commute for months When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online […]
Company: Image Media Headquarters: 5101 Darmstadt Rd. Suite A, Hillside, IL 60162 Market: Chicago Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Web: www.ImageOutdoor.com Currently, Image Media has some of the most sought after inventory of outdoor advertising locations in the Chicagoland market. We talked with Michael Scheid to get an update on […]
Are all broadcasting/out of home combinations doomed to failure? No. Mollman Media is the thriving owner of two FM radio stations in addition to a 200 face out of home plant in Oklahoma. Insider asked Matthew Mollman for his thoughts on radio/out of home cross ownership. Are there synergies between […]
Did you know: Congress officially recognized the legendary Beale Street in downtown Memphis as “Home of the Blues” in 1977. Graceland Mansion, Elvis Presley’s former home, is visited annually by more than half a million people. This week’s Geopath Market Spotlight focuses on the Memphis DMA. Infographics for the top […]
Charlotte, NC: Sign World Inc., a member of the prestigious World Sign Association, is now part of Media Resources International. Sign World, the oldest sign installation company in Charlotte combines with previously acquired Signs Unlimited, the second oldest sign installation company in Charlotte, to produce an install power house. Average […]
