Business

Rothfelder on Collecting Delinquent Accounts

By Richard Rothfelder, Rothfelder and Falick Insider published an article summarizing the 1998 Missouri Court of Appeals decision in Superior Outdoor Advertising vs Snadon, which provides some helpful guidelines for the collection of delinquent accounts. Insider has visited this important, and unfortunately common, problem confronting the outdoor advertiser previously, including […]

Company of the Day: SignSpan

Company: Sign Span Markets: San Diego Headquarters: 117 Dartmouth Rd, San Mateo, CA  94402 Email: info@signspan.com Signspan Corporation operates a digital sign network in San Diego.  Thomas Yip is the firm’s President.  The company’s signs are placed in gyms, retail stores and restaurants.  Most of the firm’s signs are in […]

Top 10 Quotes from the 2019 OAAA Convention

Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH.  The OOH industry would in no way be where it is today without […]

Ad Council Honors JCDecaux with the 2019 Catalyst Award

NEW YORK, May 22, 2019 – JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public […]

Geopath Market Spotlight: Greensboro

Did you know: The Barn Dinner Theater in Greensboro is the oldest continuously running dinner theater in the United States Greensboro has 475 miles of sidewalks This week’s Geopath Market Spotlight focuses on the Greensboro DMA.  Infographics for the top DMAs and much more are available to Geopath members in […]

Company of the Day – Statler Billboards

Company: Statler Billboards Markets: Pennsylvania, West Virginia Headquarters: Greensburg, PA Phone: 724-539-7716 Email: sba.jennifer@gmail.com Statler Billboards is a local, family owned business operated out of Greensburg Pennsylvania. The four members of the company, Daniel Statler, Bob Statler, Kevin Dail, and Scott Statler, all call Pennsylvania home and are deeply involved […]

Nancy Fletcher Says Goodbye

Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA.  A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]

Out of home awards to Fletcher and Jackson

May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]

IBO Encourages All OOH Industry People to Consider New Health Program

IBOUSA announced the formulation of their IBO Health Program at their recent Savannah GA Conference which addresses the needs of small to mid-sized businesses and sole proprietorships who have been excluded from the coverage and pricing benefits afforded large businesses,” said Scott Henderson, CEO of Sodality Health who is assisting […]

New Study Finds 90% of Travelers Notice OOH Advertising

May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week. The Nielsen study, which offers a detailed look at America’s travel habits […]