Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email:ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with more than 100 digital faces and 30 static faces in Maryland, Southeastern and South Central Pennsylvania and Eastern West Virginia. The company’s coverage includes the city of Morgantown, West Virginia. Insider talked with Steve Snyder, […]
Business
Buzzfeed’s Craig Silverman on Online Ad Fraud
Tuesday’s news that the FBI busted cybercriminals for using 1.7 million infected PC’s, 5,000 counterfeit websites and 60,000 digital advertising accounts to get paid for face digital ad placements highlights the prevalence of digital ad fraud. Craig Silverman, Buzzfeed’s Media Editor did a Digiday podcast interview on ad fraud this week […]
Company of the Day – Las Vegas Billboards
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]
Vistar Media’s Provenzano makes ooh predictions
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
Current Ad Trends from the Sector Level
Last week, OAAA Chief Marketing Officer Stephen Freitas participated on a panel during the annual Wells Fargo Media Summit in New York. The panel, Current Ad Trends from the Sector Level, also featured other trade group executives including, Erica Farber, Radio Advertising Bureau (RAB), and Steve Lanzano, Television Bureau of […]
Company of the Day: Lakeland Outdoor
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
How to Improve OOH Sales Skills
Last week Haleigh Powell of Huntington Outdoor wrote about how to overcome the 5 ooh sales obstacles. Today she talks about how to improve your ooh sales skills. When it comes right down to it, selling anything is hard work. It’s no easy task creating and maintaining good relationships with […]
Out of Home Magical for Daniel Chan
Bay Area magician Daniel Chan is a fan of billboards. He’s used them to effectively promote his business. Chan is currently running an ad on a 15′ x 27′ double-sided, digital billboard located in Hayward, CA. Visible to traffic traveling to and from Hayward, San Leandro and Union City. SF […]
Decaux to keynote 60th FEPE Congress
International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019. The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux […]
Company of the Day – Liberty Outdoor
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty […]
