Business

The Cannabis Industry Asks Congress for Help

By Nick Levi, OAAA Legislative Intern Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment of cannabis as an illegal and controlled substance […]

Geopath Market Spotlight: Wausau-Rhinelander

Did you know: The Wausau Curling Facility is the largest in the United States. Granite Peak Ski Area in Wausau is the highest skiable peak in Wisconsin. This week’s Geopath Market Spotlight focuses on the Wausau, Wisconsin DMA. Infographics for the top DMAs and much more are available to Geopath […]

Company of the Day: Vital Outdoor

Company: Vital Outdoor Advertising Market:  Oklahoma Address: PO Box 2615, Edmond OK  73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City.   The firm is privately held and was founded in March 1996.  Justin Booher is President, Shannon Booher is CFO.  The firm is […]

Billboard Legal: Cutting Down Trees Can Get You Into Trouble

Cutting down trees without permission can get you into trouble.  That’s the lesson of Blust v Lamar Advertising.  Here are the facts. In Sept 1988 Lamar leased land for a billboard in Miami Ohio Township from James Weber.  John and Jean Blust owned the land adjacent to the billboard site.  […]

Lamar Awarded Transit Contract in the Greater Birmingham Area

Baton Rouge, LA – July 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced that the company has been selected by the Birmingham Jefferson County Transit Authority (MAX) to manage advertising across its fleet of 69 buses, covering an area […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield.  Greg […]

3 More Things About Clear Channel Outdoor

Clear Channel Outdoor priced its 100 million share stock offering at $3.50 last Friday.  That means it will raise $400 million if underwriters exercise their shares.  Insider learned three things about Clear Channel Outdoor from the Prospectus. Billboards in the US, Street Furniture abroad. Billboards account for 61% of Americas […]

Matt O’Conner on Performance Based Out of Home

Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual.    Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]

Company of the Day: Waverly Media

Company:  Waverly Media Market:  Florida Headquarters:  4188 Dairy Ct, Suite D, Port Orange, Florida  32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds July 27, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]