Business

Geopath Market Spotlight: Colorado Springs

Did you know: Downtown Colorado Springs north-south streets are named after mountain rangers and east-west streets are names after rivers. Pike Peak, elevation 14,115 feet, lies 12 miles west of Colorado Springs. This week’s Geopath Market Spotlight focuses on the Colorado Springs, Colorado DMA.  Infographics for the top DMAs and […]

Company of the Day: Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]

Relocation Clauses in Billboard Leases

By Michael Wardle, General Counsel for YESCO Outdoor Media Relocation clauses in billboard leases can make or break a location over the long-term. Careful planning at the outset of a billboard lease can create a win/win for both the landowner and the billboard owner if the site-specific relocation issues are […]

Vector Wins Contra Costa Transit Deal

Vector Media’s Dave Daucanski tells Insider:  “Vector Media is expanding into California with a contract with County Connection/Contra Costa Our passion is public transit and the cohesive relationships we create with our 45+ public transit partners. We are excited about our growth on the West Coast along with our recent […]

Company of the Day – Berlin Sign Company

Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]

Emily Binder Likes Billboards

Marketing consultant Emily Binder said some thought provoking things about billboards in a September 2019 Voice Marketing podcast.  Good out of home design Being a marketer I’ve always been interested in what makes a billboard successful…Brevity is the biggest thing.  You need to get your message across in as few […]

Company of the Day: Bench Billboard Company

Company:  Bench Billboard Company Markets:  Ohio, Michigan, Indiana, Kentucky Headquarters: 6896 Murray Avenue, Cincinnati, Ohio. Phone: 800-541-7368 Bench Billboard Company operates a park and bus bench business with thousands of benches in Ohio, Michigan, Indiana and Kentucky.  The company was started in 1959 and is family owned. Bruce Graumlich is […]

Out of the Office: Joe Mancuso

Bella Outdoor’s Joe Mancuso loves to fly fish.  Here are some pictures from a recent trip to Costa Rica.  He tells Insider that you can fight a 60 pound tarpon on a flyrod but with a 150 pound tarpon, you simply hang on till it tires out. What’s your hobby […]

Billboard Insider Classifieds November 9, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Clear Channel Outdoor Wins Five Year Barbados Airport Contract

Barbados ‒ Brands targeting airline passengers in Barbados now have access to cutting-edge marketing opportunities in Grantley Adams International Airport (GAIA) via a first of its kind partnership with Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). GAIA awarded CCA this contract […]