Merging offline and online to create synergies, unique experiences and value for companies and end users is a hot topic across many industries. It is not always easy to accomplish. In OOH, digital is one of the driving forces of our industry, however, with the majority of the signs in […]
Business
Company of the Day – Lakes Digital Sign Guys
Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-234-0124 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14×48 digital in October 2022 and have the largest and closest digital billboard to […]
5 Things About OUTFRONT Media
Here are five things Billboard Insider learned from reading OUTFRONT Media’s 2023 10-k. Entertainment, Entertainment, Entertainment As Hollywood goes, so goes OUTFRONT. The entertainment industry accounts for 20% of OUTFRONT’s total revenues. When movie-making is curtailed by COVID or an actors strike, OUTFRONT will suffer. When Hollywood is healthy OUTFRONT […]
Spotzi Provides IBO Speedway Mapping Info
2024-03-26 Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]
Natalie Kessler Joins Williamson & Associates
Williamson & Associates is honored to announce the addition of Natalie Kessler as Associate Broker. In keeping with our business model of having an M & A team made up of only professionals who have broad-based experience in the OOH industry, we are very excited to welcome Natalie. Natalie brings […]
Company of the Day: KS Billboards
Company: KS Billboards Markets: Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com sells advertising on 15 digital billboard locations in Witchita, Kansas. Billboard Insider talked with Kacie Edwards Kacie Edwards, KS Billboards How did you get into the out of home business? Around 10 years ago we erected our first billboard on North Rock […]
Company of the Day – L&W Outdoor Advertising
Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana’s Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver […]
Verde Outdoor Adds 280 New York and New Jersey Faces
[TEMPE, Ariz. – March 25, 2024] – Verde Outdoor Media, an independent provider of outdoor advertising solutions, today announced the expansion of its billboard inventory into new markets spanning Hudson Valley, New York, and Northwest New Jersey. This strategic move significantly broadens Verde Outdoor’s reach, enabling advertisers to connect with […]
Company of the Day: Kevani Outdoor
Company: KEVANI Markets: California, New York Headquarters: 1013 S. Los Angeles St, Suite 8A, Los Angeles, CA 90015 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets. The company has 24 total display faces including 16 digital faces, primarily in […]
Billboard Insider Classifieds March 23, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]