A reader asked Insider about out of home management agreements. A management agreement can help a sign owner generate revenues from a single sign or a small group of signs in a market without having to staff the sign. It allows the sign manager to generate additional profit from a […]
Business
Company of the Day – Astro Sign Company
Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily. The company specialized in painting small highway advertising displays. Since then the company has diversified into sign […]
Geopath Market Spotlight: Cheyenne WY & Scottsbluff NE
Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Company of the Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
Cutting Out of Home Utility Costs
Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show. Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion. Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]
Michelle Coffman Addresses Out of Home Skeptics
Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm. Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting: “We hire a number of managers to […]
Transit Ridership Up in Some Markets
Ridership is up in New York and Washington, DC. Overall, transit ridership was up nationwide nearly half a percent in the second quarter, said stats published by the American Public Transportation Association (APTA). Year-to-date, transit ridership was down .62 percent. In the second quarter, heavy rail ridership increased 3.27 percent […]
Company of the Day – Arrow Signs & Lighting
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
Paul Savka Gives Advice to a New Out of Home Sales Rep
Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]
Company of the Day: Arthur Outdoor
Company: Arthur Outdoor Markets: Georgia Headquarters: 103 Pine Valley Road, Rome, Georgia 30165 Phone: 706-512-0620 Email: sdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas. The company owns two billboards in Rome, Georgia. In addition to owning a billboard plant the company provides web design, social media […]