New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
Business
Company of the Day – Premier Outdoor Media
Company: Premier Outdoor Media Headquarters: 714 East Main St., Moorestown, NJ 08057 Markets: New Jersey, Philadelphia and Baltimore Phone: 856-840-0740 Email: info@premieroutdoormedia.com The CEO of Premier Outdoor Media is Dominick Vastino. Dominick took some time for the following conversation with Billboard Insider. Dom, can you share with us your background […]
Geopath Market Spotlight: Des Moines-Ames
Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]
Company of the Day: Railroad Outdoor
Company: Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia. Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]
Tech Talks: The Next Big OOH Trend
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]
An Update on Alex Shunnarah
If you drive in the south you know the name Alex Shunnarah. He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm. Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing. The good is that a personal injury attorney will take […]
Company of the Day – Prime-Site Media
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital 14 billboard plant located in lower Michigan. Bob spent time as the director of sales and marketing for […]
Americans Drove Record Number of Miles in 2018
Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]
Company of the Day: Pro Billboards
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces. The remainder are 12′ by 36′. The […]
Out of the Office: Amy Davidson
In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]