By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]
Business
Company of the Day – Sapp Outdoor
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]
Place Exchange Expands PerView Measurement Solution to Canada
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
Company of the Day: Scadron Outdoor
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs of Chicago) is a fourth generation family owned firm which was originally founded in 1892 to do billboards and on-premise signs. In 1984 the company sold the on-premise business […]
Billboard Insider Classifieds October 12, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Day Two of the IBO Fall Conference in Five Moments
Terry Carmody, Integration Media “We expect PerView to become a bigger and bigger part of the world…. most people expect PerView and Place Exchange will probably will be able or have a good chance of passing the MRC standards. When that happens and somebody gets the MRC gold stamp of […]
Lamar Donating Billboard Vinyl to Georgia Residents Impacted by Hurricane Helene
Baton Rouge, LA – October 9, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, has activated its Tarp Team program to provide immediate help for the victims of Hurricane Helene in Georgia. Lamar’s Tarp Team donates and distributes used billboard vinyl to communities hit […]
Company of the Day: Sandau Bros Outdoor
Company: Sandau Bros Sign Company, Inc. Markets: Iowa Address: 1627 9th Avenue, Council Bluffs, Iowa. 51501 Email: rog@sandausigncompany.com Phone: 1-712-328-2342 Sandau Bros operates a banner, sign, bus bench and billboard plant in Council Bluffs, Iowa. The company has 8 billboard faces. The company was formed in 1985. Roger Sandau […]
5 Moments From Yesterdays Fall IBO Conference
Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway. We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]
Company of the Day – Sanford Outdoor
Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]