Business

Company of the Day: Great Outdoors

Company: Great Outdoors Advertising Market:  Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland  21771-6002 Phone: 301-831-3473 Email:  bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland.   Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost a […]

Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]

Michael Wright on the Alito Concurrence

On April 3, 2020, the State of Tennessee petitioned the Supreme Court for review in Bright v. Thomas. The State asks the Court to decide whether the Tennessee Billboard Law’s permit exception for onsite signs is content based under Reed v. Town of Gilbert (2015). Bright raises important First Amendment […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

Anna Bager and Kym Frank on how coronavirus is impacting Out of Home.

Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]

GO2020 Virtual Conference Portal Live

The GO2020 might have been cancelled due to covid-19 but you can watch some of the presentations at the GO2020 Virtual Conference Portal.  Here’s the announcement. Geopath is excited to announce that our GO2020 Virtual Conference portal is now live! Consisting of thought leadership sessions, panel discussions, case studies and […]

Company of the Day: Great Falls Bench Ad

Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT  59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana.  The bench ads are $150/month. [wpforms id=”9787″] Paid Advertisement

Overpaid or Underpaid?

“Sunlight is the best disinfectant.”  William O. Douglas. Two tables below. The first table shows the 2019 stock performance of OUTFRONT (up 47%), Lamar (up 29%), the S&P 500 (up 29%) and Clear Channel Outdoor (down 43%). The second table shows the 2019 compensation of Lamar, OUTFRONT and Clear Channel […]

Inrix Reports Traffic Continues to Rebound

The Inrix US National Traffic Volume Synopsis shows traffic continues to rebound.  Here are some of the highlights for the week ended April 24. Nationwide travel improved to 59% of normal for the week ended April 24 versus 54% of normal for the week ended April 17. Long haul trucking […]

Shoutouts to Meadow, Do It Outdoors, Coastal

Meadow Outdoor is running ads on I-5 and I-84 in Oregon thanking truckers. Do It Outdoors is running a “Not All Heroes Wear Capes campaign to thanking essential local grocery and healthcare workers in York Pennsylvania. Coastal Outdoor’s Ashley Amoroso says: Coastal Outdoor is taking a different approach to the ubiquitous […]