Most advertisers invest in social media to generate consumer engagement, prospects and sales, while others pay for social media exposure because their competitors appear in the platforms. OOH delivers on these same metrics, but often with improved results (source: Nielsen): OOH reaches 90% of US travelers ages 16+ in […]
Company: Dusty’s Outdoor Media Markets: Illinois, Tennessee, Kentucky, Indiana, Missouri Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s operates a billboard plant with over 500 faces in five mid-western states. Founded in 2001, Dusty’s initial growth came from nearly a dozen acquisitions. In 2019, Dusty’s grew their face-count by 25%, […]
Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]
Company: Eastern Outdoor Markets: Maryland, Washington, DC. Headquarters: 7115 Rockridge Road, Baltimore, MD 21207 Phone: 410-464-4440 Email: info@easternoutdoor.net Eastern Outdoor is an independently owned outdoor advertising company which specializes in high profile bulletins within the Baltimore and Washington DC markets. The firm was started by Phillip Greenwell in 1932. Current […]
Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces. Three caveats: (1) We left indoor, place-based, transit and airports off the list. That’s for a future post. (2) A face is a face is a face (no premium for […]
New York, NY — Intersection, the leading smart cities technology and media company, today announced it is the exclusive digital signage advertising partner for Hudson Yards. Hudson Yards is a new 28-acre neighborhood on Manhattan’s West Side featuring a wide range of culinary destinations, retail offerings, cultural experiences and more. […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
NEW YORK, February 26, 2020 – DPAA, the leading global organization driving all digital advertising and content outside the home, announced today that the 2020 Video Everywhere Summit will be held Tuesday, October 13 at a new premier venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, how did you enter […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he he gave 6 tips for sales call preparation. Today he highlights 6 traits to succeed in out of home sales. You can reach Jesse at jesselondon1@gmail.com. What are 6 traits needed […]
