Business

Jeff Bohnert, RIP

Jeff Bohnert, President and General Manager of DSW Signs has died.  He was 57 years old.   Bohnert spent 33 years with DSW after graduating from Southeast Missouri State University.  The Cape Girardeau Missouri company has over 800 faces in Illinois, Arkansas, Louisiana, Texas and New Mexico. DSW Signs was an […]

Geopath data shows average trip distance up 6% last week.

Americans increased their travel last week, with the average number of daily miles logged increasing 5.7% from the 9.7 miles during week of April 6 to 10.3 miles during the week of April 13. The analysis, conducted by Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) […]

Andrea Henley on How OOH Sales Need to Pivot

  By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]

Adquick data shows traffic rebounding from covid-19 lows.

Adquick data based on a sampling of 10% of US mobile phones shows that traffic is beginning to rebound from covid-19 lows. Traffic increased in 189 of the 210 DMA’s for the week ended April 13 versus the week ended April 6.  In other words more people were driving in […]

When will social distancing relax in your state?

The Insititute for Health Metrics COVID-19 website predicts the date at which is may be safe to relax social distancing in your state.    It’s up to your state’s governor.  Some states (e.g. Georgia, Idaho, Montana, North Dakota) are moving faster than others. Alabama – May 18 Alaska – May […]

Rod Rackley’s 4 Big Things

Rod Rackley, President of the Out of Home division of Circle Graphics ended yesterday’s Billboard Insider podcast interview with some great advice to people just entering the out of home industry. What do you know now that you wish you knew when you entered the out of home industry in […]

Company of the Day – Glover Media Group

Company: Glover Media Group Headquarters: 565 Wetumpka Street Prattville, Alabama Market:  Central Alabama Phone: (334) 799-1243 Email: GMG@glovermediagroup.com Glover Media Group, LLC is an outdoor advertising company based in Prattville, Alabama specializing in digital billboards.  Kyle and Marnie Glover are the owners of Glover Media. LaDon Pate, started out in the electrical sign […]

Lindmark Purchases Arkansas Billboards

Lindmark Outdoor Media continues to add structures to their operations.  Insider got the details of their latest acquisition from CEO, Trent Lindmark. So Trent, tell us about your latest acquisition? Our latest acquisition is a company in Arkansas that fits into the footprint we gained when we completed our purchase […]

Geopath Futures Council members talk about the future.

Yesterday Toni Short, Piper Wirth and Bobby Gorczakowski talked about why they joined the Geopath Futures council.  Today they talk about the future. The future of the Futures Council and the OOH industry Toni: I hope to continue to build on the momentum from training individuals at InSite Street Media. […]