Business

Company of the Day: Lightbox OOH

Company:  Lightbox OOH Video Network Markets:  Nationwide Address:  292 Madison Avenue, Floor 10, New York, New York. 10017 Email:  sales@lightboxooh.com Phone: 646-367-5300 April 16, 2024. Billboard Insider has learned that about a month ago, Lightbox closed its doors and shut down. Most of the assets were assumed by the real estate owners – […]

Marty Williamson on 40 Years in OOH and What’s Next for M&A

Here are some excerpts from out of home broker Marty Williamson’s speech at last week’s IBOUSA show. Getting into out of home I’m President and CEO of Williamson & Associates Mergers and Acquisitions. This year marks my 40th anniversary in the OOH industry.  My start was in 1983, after my […]

Kelly Gray on a Recovering Seattle OOH Market

Kelly Gray has more than 35 years experience selling out of home.  He is currently a Senior Account Manager for Pacific Outdoor in Seattle.  Billboard Insider talked with Kelly about trends in the Seattle out of home market. What trends do you see in the national out of home sales […]

Company of the Day – LinBerg Billboards

Company:  LinBerg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Vendor Profile: SkyDragon Designs

Vendor: SkyDragon Designs Products:  Digital billboard scheduling and management, billboard ad design, billboard invoicing and billing Phone: 706-207-1730 Email: Leslie@skydragondesigns.com Skydragon Designs schedules and manages digital billboards and provides creative design services for independent billboard operators.  Billboard Insider talked with Leslie Morris, the company’s founder. What’s new since we talked […]

Captivate Hires Leigh Lowery as CRO

NEW YORK – April 9, 2024 – Captivate, North America’s largest on-the-go news & entertainment network, is excited to announce our next chapter of growth by welcoming Leigh Lowery as the company’s first female Chief Revenue Officer, alongside the unveiling of a refreshed brand identity. Lowery rejoins the team as […]

Company of the Day: Light It Up

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 10 static faces including 4 digital faces in Central Louisiana.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Lindmark Steel on an Unusual Rebuild

Insider reached out to Jason Mallory, General Manager of Lindmark Steel on a recent rebuild project. Jason, I hear you recently had an unusual rebuild project?  Yes, we recently rebuilt a pair of I- Beam structures for Lindmark Billboards, that were damaged by a severe downburst that hit Wichita Falls, […]

Company of the Day – LightPoint Impressions

Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 LightPoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to LinkedIn.   To receive a […]

Ari Buchalter on Out of Home Measurement

At last week’s IBO Spring 2024 conference, Place Exchange CEO Ari Buchalter talked about the importance of impression measurement and the pending release of out of home measurement standards by the MRC.  We’ve excerpted his comments here. Why impressions are important. If we look at the advertising market –  almost $400 billion […]