Business

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]

Matt Schulze on 4 mistakes owners make when they build structures.

Today’s podcast guest is Matt Schulze, a partner at Selective Structures.  Matt talks about the impact of coronavirus on sign fabrication and the 4 mistakes that operators make when they build structures. Matt you have an entertaining story about entering the out of home business. It is kind of a […]

Inrix reports traffic is 52% of pre-covid levels.

On Monday Inrix issued auto and truck travel data for the week ended April 3.  Inrix’s gets location reporting on 100 million trips covering 1 billion miles a day.  That’s about 10% of all US car trips.   The highlights. Nationwide travel for March 28-April 3 declined by 47% versus a […]

Company of the Day: Freeway Advertising

Company:  Freeway Advertising Markets:  Arizona, Montana, Nevada and Utah Address:  2604 West Van Ross Drive, South Jordan, Utah  84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah.  The company was started in 1972 [wpforms id=”9787″] Paid Advertisement

The Data You Should Look at on Coronavirus

To keep focused, Insider thinks you should spend 15-20 minutes each morning looking at covid-19 data and then tune out the talking heads and do your work.  Here’s where to find the best data. Healthdata.org. The Institute for Health Metrics and Evaluation at the University of Washington runs a projection […]

Shoutouts to Ocean Outdoor, Intersection and Logan Outdoor

  Ocean Outdoor is setting aside £10 million in advertising in 12 cities on its screens to support retailers and small and minority enterprises which are severely impacted by coronavirus.  Here’s the press release. Intersection has been running public service ads in Los Angeles New York… And Philadelphia… West Virginia’s […]

Company of the Day – Fox Outdoor Advertising

Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta […]

LaFoy Named Link Media CEO

Back in December Insider ran an article on the retirement of Link Media CEO Jim McLaughlin and Scott LaFoy, Head of Mergers and Acquisitions, being named interim CEO.  The Company also announced they would conduct a search process for their next CEO.  That process is now complete and the new […]

Nationwide Traffic is 60% of Normal

The headline from this April 4 Washington Post article reprinted by the Seattle Times says it all.  Traffic is down but lots of people are still driving. There’s no shortage of data on driving patterns.  Last week Adquick published an analysis of the coronavirus impact on travel based on a […]

Billups: Hyperlocal Traffic is the New Normal

  NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]