Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business. What’s new at the Company since we last talked? […]
Business
Pat O’Donnell on 63 Acquisitions and Hot Button Legislative Issues
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
Global Ad Revenue to Grow; OOH Leads Growth in Tech
An OAAA Special Report Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook, and Google. Global ad investment will grow 6 percent to $656 […]
Company of the Day: Barrett Outdoor
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member […]
Haleigh Powell on Working for an Independent Out of Home Advertising Company
Insider recently talked with Haleigh Powell Director of Client relations at Huntington Outdoor about what it’s like to work for an independent out of home company. Haleigh what’s it like working for an independent out of home company. I work with my family in the OOH industry. Combining passion and […]
Formetco VP Todd Heller Needs a Kidney
Todd Heller, a Formetco VP of Digital Products, is having health issues and is on dialysis. He is looking for a kidney donor. Insider talked with Todd’s daughter Kara who’s a senior at Kennesaw Sate University. Kara, what’s wrong with your dad? My dad is in stage 5 kidney […]
Company of the Day – BB Outdoor Advertising
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Danny […]
Adquick partners with IBOUSA and Apparatix to automate sale of digital and static billboard space
Los Angeles (October 28, 2019) – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators […]
Sales Success: Haunted House
Annette Kenyon, a new account executive at Park Outdoor shares this sales success story with Insider: I am a new account executive here at Park Outdoor in Binghamton, New York. I come to this billboard world from a 12 years of retail sales experience with little knowledge of marketing. I […]
Company of the Day: Bayou Outdoor
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes static billboards, four trivisions and two digital billboards. [wpforms […]