Business

Miles Traveled Up in February 2024

Good news for roadside billboards.  Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends.  Share this with your ad clients.  The increase was most pronounced in the central US and Northeast.  Vehicle miles travelled rose 1.7% for the 12 […]

Billboard Installers Wanted

Billboard Insider hears a complaint from many independent out of home companies that it is hard to find good installers.   At the Spring 2024 IBO show someone suggested that Billboard Insider should put together a list of contractors who do out of home installation and maintenance.  We’re happy to put […]

Company of the Day: Lind Media

Company:  Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler.   In addition to the billboard business Lind has developed […]

Genlogs Uses Billboard Sensors to Stop Trucking Theft

Genlogs rents space on billboards for privacy-enabled sensors to measure the flow of commercial trucks in the US.  Blake Balch, Genlog’s Chief of Partnerships shares a success story: I wanted to share a really cool story that never would have happened if you did not run that first article that […]

Company of the Day –  Local Digital Billboards

Company:  Local Digital Billboards Markets:  South Carolina. Address:  1543 Wando Landing Street,  Daniel Island, South Carolina  29492 Phone: 843-364-6019 Email: localdigitalbillboards@homesc.com Local Digital billboards operates digital billboards in Pawley’s Island South Carolina and Buford, GA.  The company is run by Heather MacQueen Jones.  Prior to starting Local Digital Billboards, Macqueen Jones […]

WOO Future Leaders Congress in Hong Kong

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]

Company of the Day: Lockwood Outdoor

Company:  Lockwood Outdoor Markets:  South Carolina Address: PO Box 202, Huger, South Carolina  29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market.  The company is a member of the OAAA.  Insider talked with CEO and Founder Rodney Lockwood. How did you get […]

Billboard Insider Classifieds April 13, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Dan Franklin Says There’s a Place for ibeams in a Monopole World

Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]

A Third Generation Hilliard On What Makes a Good OOH Lease

Noah Hilliard is a Real Estate Manager at Legacy Outdoor Advertising.  He’s also the third consecutive generation of the Hilliard family to enter the out of home business. Talk about the Hilliard family and out of home… Our family has been in the Out of Home  industry for around 60 […]