Business

Independent Out of Home Companies Grew Faces 4% in 2025

Billboard Insider prepares an annual list of out of home companies.  We found 398 independent roadside billboard companies on the list which reported total display face counts for 2024 and 2025. We purposefully left the large public companies out of this analysis to see what’s happening among the independents.  Here’s […]

Company of the Day – Clark Signs

Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service.  Clark Signs owns and operates billboards in a three state area of the […]

Keep Quiet and Move Fast

There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]

Readers Split on Impact of Traffic Circles on Out of Home

Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles.  Our readers are split as to the impact of traffic circles on a billboard’s sales.  Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]

Billboard Insider Classifieds August 2, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Traffic Circles – Good or Bad?

More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents.  We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Minnesota Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates  38 billboard faces in Minnesota, including 1 digital face.  The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson.  In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]

Grey Vick on the Lamar-Verde Deal and Growing Sales

Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant  including 44 digital faces.  Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]

Fetii and Streetmetrics Partner for Rideshare Van Advertising

Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]

JCDecaux Wins the Exclusive Advertising Concession for Brussels Airport

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its subsidiary JCDecaux Belgium has been awarded the exclusive advertising concession for Brussels Airport, following a competitive tender. The airport is located close to the Belgian capital, which is home to several key European Union institutions […]