Business

Natural Grocers Uses Out of Home to Grow

Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020.  On the firm’s earnings call Kemper Isley, the firm’s President,  mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]

Company of the Day – Delia Outdoor Advertising

Company:  Delia Outdoor Advertising Headquarters:  1720 N Pine St ,DeRidder, LA 70634 Markets:  Louisiana, Southwest Texas Phone: 337.401.000 Email:   deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and Southwest Texas. They have over 15 years of experience in the advertising business serving Deridder, Leesville, Ft Polk, Gillis, Lake Charles, Westlake, Sulphur, Pineville, Oakdale, Rosepine & Singer, Louisiana. […]

Are agencies, buying services and OOH operators allies or competitors?

Lots of comments on yesterday’s story asking if out of home agencies, buying services and OOH operators are allies or competitors.  Here’s  a sample. One reader says agencies, buying services and OOH operators are all on the same team. I think that we both can co-exist and increase revenue for […]

Company of the Day: Digivision Billboard Network

Company: Digivision  Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana.  The firm was founded by Bennett Rinaudo in 2017.  The firm has fourteen digital billboards networked together with plans to build four more […]

Jesse London’s 6 Tips for Sales Call Preparation

Jesse London has 25 years experience in media sales including 20 years selling out of home.  Last week he talked about selling out of home versus publishing.  Today he talks about sales call preparation. 1  Have an agenda for the meeting, identify what you want to accomplish.  If this is […]

Map Your Out of Home Plant

You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards.   There are three options for integrating a map into your website. Use a management software system  which incorporates a map into your website. The management software providers like […]

Company of the Day – Douglas Outdoor Media

Company: Douglas Outdoor Media Market: Knoxnille, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 Phone: 865-588-3027 Email: carlotta@douglasoutdoor.com Douglas Outdoor Media is a Tennessee based OOH company providing both static and tri-vision boards, primarily in Knoxville TN.  They own and operate 37 faces. Gary Douglas is President […]

Matt O’Connor: Post ad outcomes will be more important than impressions.

Adquick’s Matt O’Connor has been busy.  Last week he closed a $6 million equity round to keep growing Adquick, the out of home ad sales platform.  Insider asked O’Connor this question: Will declining iphone location data create problems for out of home audience measurement? Location data is definitely vital for […]

Company of the Day: Digital Outdoor Advertising

Company:  Digital Outdoor Advertising Markets:  Nationwide Address:  349 Fifth Avenue, New York, NY  10016 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a woman owned business that represents a network of 130+ independent billboard operators across the US and Canada.  The compahy has an owned and operated inventory which includes […]