On April 29, 2024, Vistar announced the purchase of ADstruc from PJX Media. Billboard Insider asked Vistar CEO and Co-Founder Michael Provenzano to discuss the transaction. Michael, why did Vistar buy ADstruc ADstruc is a software asset used by agencies and media owners. It’s a battle tested product. We kept hearing from our clients “we […]
Business
Company of the Day: McDonald Outdoor Advertising
Company: McDonald Outdoor Advertising Markets: Mississippi, Tennessee, Arkansas Address: 2478 Casino Strip Resorts Blvd., Robinsville, MS. 38664 Email: info@mcdonaldoutdoor.com Phone: 662-357-0022 McDonald Outdoor Advertising is a family owned company which owns and manages billboards in Mississippi, Tennessee and Arkansas area. The company also operates a print shop which provides displays, […]
Illuminate your Brand with LED Lighting and Outdoorlink Controls!
Are you still relying on outdated and paying for inefficient lighting systems? It’s time to make the switch to LED lighting and Outdoorlink controls. Here’s why: Energy Efficiency: LED lighting consumes significantly less energy compared to traditional lighting technologies, leading to substantial cost savings on your energy bills. When LEDs […]
Streetmetrics Expands Capabilities
BIRMINGHAM, AL, May 7, 2024 – StreetMetrics, a leader in Out-of-Home (OOH) media measurement, is pleased to announce the expansion of its platform. Initially entering the OOH market focused on measuring transit, StreetMetrics has expanded its renowned methodology to optimize both moving and stationary advertising campaigns, all in one unified […]
Company of the Day – Magnum Media
Company: Magnum Media Headquarters: 10281 S.W. 72nd Street, Suite B-103 Miami, Florida 33173 Markets: Miami-Fort Lauderdale Phone: 305-498-1656 Email: info@magnummedia.net Magnum Media provides a growing array of transit and out-of-home advertising opportunities in South Florida. They partner with agencies and both local and national clients, delivering relevant high-impact campaigns that […]
Link Media Parent Company Boston Omaha Announces Departure of Co-CEO Alex Rozek
OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (NYSE: BOC) (“Boston Omaha” or the “Company”), a diversified company, today announced that Alex Rozek, Co-CEO and Co-Chair, has left the Company, effective as of May 9, 2024 to pursue new entrepreneurial opportunities. Adam Peterson will continue to lead the Company as Chair and CEO. […]
Company of the Day: McBride Signs
Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia. The company was founded in 1937. In addition to Billboards McBride designs, manufacturers and […]
Billboard Insider Classifieds May 11, 2024
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
Company of the Day: Marquee Media
Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California. The company is co-owned by Jeff Joaquin and Michael Wagener. In December 2022 Marquee sold 11 digital displays and 6 static bulletins in […]
The Non-profit That Spends $6 Million a Year on Billboards
Company: Christian Aid Ministries Address: PO Box 360, Berlin, OH. 44610 Email: jay.stoltzfus@camoh.org Phone: 330-893-2428 Christian Aid Ministries is a non-profit which spends $6 million a year renting 1,900 billboards in all 46 states as well as Puerto Rico. The billboards have simple messages encouraging people to call a toll-free spiritual counseling number. In […]