Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. US out of home revenues grew 6.8% in the first quarter of 2024 […]
Business
Build to code – or above.
A terrible story Billboard Insider has been following in India. Last week a large billboard blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. Billboard Insider’s take: Never cut corners when it comes […]
Company of the Day: Media Outdoor Displays
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
Billboard Insider Classifieds May 18, 2024
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
US Out of Home Revenues Up 6.8% in 1Q 24
WASHINGTON, May 16, 2024 /PRNewswire/ — Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in […]
Company of the Day: McWhorter Media
Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh […]
New Group Evaluating Feasibility of Self Insuring Digital billboards
Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas. Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards. This memo describes the project and the info the group is […]
Company of the Day – Marlin Outdoor Advertising
Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: N.E. Georgia and S.E. South Carolina Phone: 843.785.5769 Email: info@marlinoutdooradvertising.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design […]
Don’t do business with Michael Bates!
Yesterday Billboard Insider published a story about an ACH scam which Michael Bates (mbates1477@gmail.com) pulled against TDO Outdoor. Bates has attempted to scam at least 9 other out of home companies. Here’s what Billboard Insider knows. Bates says he works at Kidde-Fenwal, Inc, 400 Main St, Ashland MA 01721 yet […]
Adams Outdoor Names Kevin Jones CEO
Former CEO of Calabrio and Rackspace Technology will help chart the Company’s next chapter of growth New York, May 15, 2024: Adams Outdoor Advertising (“Adams” or “the Company”), one of the leading out-of-home media operators in the United States, today announced the appointment of Kevin Jones as Chief Executive Officer. […]