Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Business
Where Can I Find Billboards for Sale?
Where can I find billboards for sale? This is the third most viewed Billboard Insider post. The topic remains of interest to judge from the phone calls Insider receives. Here’s a refresh of the ways to find billboards for sale. Do-it-yourself. This means driving around or doing the internet research […]
Cooper and Lennon to Miroma
19th November 2020 Marc Boyan, founder and CEO of The Miroma Group, has made a swoop for two of IPG’s most senior executives to spearhead commercial and OOH operations at the company. Craig Lennon, IPG Mediabrands International Managing Director of Commercial Operations, has been appointed Miroma’s first Global Chief Commercial […]
Company of the Day: Picture This Outdoor
Company: Picture This Advertising Markets: Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates four digital billboard structures and two static billboard structures in the Bloomington, Illinois market. Picture this is owned by Tentac Enterprises which also has […]
Josh Cohen: The pandemic has made us rethink the way we approach our business and the industry.
Insider talked with Pearl Media CEO Josh Cohen this week about how Covid has impacted Pearl Media and what’s new with the company’s big Nashville project. How has Covid impacted Pearl? There is no question that COVID has had a significant impact on our business and the entire industry. The […]
Verizon Media and Out of Home
Verizon has been expanding into digital out of home. In May the company joined the Digital Place Based Advertising Association. In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory. Insider asked Verizon’s media team some questions about what the company is doing. How did […]
Two Minutes on OOH Attribution
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
Company of the Day – Parker Outdoor
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is an experienced family-owned and operated billboard business. They started in 1987 in Parker Arizona, and are in their 32nd year of OOH billboard advertising in Washington, Idaho and Arizona. […]
Out of Home a Great Value
Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks […]
Clear Channel Helps Customers Recover from COVID
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]