OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and […]
Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from. Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]
Exponation, the company which has produced Digital Signage Expo has filed Chapter 7 bankruptcy. Geri Wolf tells Insider that Digital Signage Expo as well as the company’s other shows disappear with the company. Dear Friends & Partners, I am sad to tell you that Exponation, LLC, which produced DSE is […]
Photo credit: RTD Baton Rouge, LA – September 21, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that it will manage all transit advertising displays on the new N Line commuter rail in metro Denver, expanding its […]
Company: Monroe Outdoor Headquarters: 1109 Hudson Ln., Monroe LA Market: Monroe, LA Phone: 318.388.2323 Email: sales@monroeoutdoor.com In business since 2002, Monroe Outdoor works with their business clients or ad agencies to produce bus wraps, bench ads, and interior bus ads, that build brand awareness. They currently have 20 buses wrapped and […]
Bill Clinton talked about Ruth Bader Ginsburg on Face The Nation on September 20, 2020. Look what’s on the bookshelf behind Clinton. Insider is indebteded to Link Media Outdoor CEO Scott Lafoy for spotting the book when the interview was playing during a commemoration of Ginsburg. There’s got to be […]
