Company: Times-Shamrock Outdoor Headquarters: 149 Penn Ave. Scranton, PA 18503 Market: Luzerne County, PA Phone: 570.614.5472 Email: Sales@ShamrockOutdoorMedia.com Times-Shamrock Outdoor is a part of Times-Shamrock Communications, a privately held company based in Scranton, Pennsylvania owned by the Lynett family for over 120 years. The parent company owns 13 newspaper publications, […]
Business
Details on the Tiffin Metals Billboard Division Sale to Formetco
Yesterday Billboard Insider wrote about Tiffin Metals exit from the billboard business via a sale of the billboard division to Formetco. We talked with Matt Dysard, CEO of Tiffin and Matt Xander, CEO of Formetco to get more details. Matt Dysard, why did Tiffin decide to exit the billboard business? […]
Scott Wells: Cities will become more embracing of digital billboards
Clear Channel Outdoor Americas CEO Scott Wells thinks cities will be more accepting of digital billboards as they look for revenue post-covid. Here’s a selection of his comments at last week’s Morgan Stanley conference. Is programmatic bringing in new money? In 2011 to 2017 you had a lot of advertisers […]
OAAA/Geopath 2021 Conference Registration Open and Speakers Named
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Company of the Day: TDO Advertising
Company: TDO Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Ste. 2100, Toledo, OH. 43604 Phone: 419-724-76343 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm was founded in 2015 and operates more than 100 digital and static billboard faces. The largest concentration of billboards is in Toledo, Ohio and […]
Tiffin Metal Products Announces Sale of Billboard Division to Formetco
March 9, 2021, Tiffin, Ohio – Tiffin Metal Products announces the sale of its Outdoor Advertising Products Division to Formetco, Inc. of Duluth, GA. Tiffin will transfer the production of Outdoor Advertising products to Formetco. The deal officially closed on March 8, 2021. Both parties’ sales and engineering departments are […]
Clear Channel Expense Cuts Completed in US and Latin America
Clear Channel Outdoor’s expense cuts are done in the US and Latin America but have yet to be completed in Europe. And don’t expect to see asset sales until 2022 at least. Here’s what else Clear Channel Outdoor CEO William Eccleshare, Americas CEO Scott Wells, and CFO Brian Coleman said […]
Company of the Day – Swift Outdoor
Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas. The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]
Why a Personal Brand Matters When Selling Out of Home
By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs” The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]
Billboard Insider Readers Get Highest Marketing Return Off Their Website
Last week Billboard Insider polled readers on which social media platforms their companies use and which social media platforms generate the most sales leads. Company websites were far and away the the winner. Here are the results. John James, whose company Signbird. partners with out of home companies to produce […]