Insider talked with Pearl Media CEO Josh Cohen this week about how Covid has impacted Pearl Media and what’s new with the company’s big Nashville project. How has Covid impacted Pearl? There is no question that COVID has had a significant impact on our business and the entire industry. The […]
Verizon has been expanding into digital out of home. In May the company joined the Digital Place Based Advertising Association. In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory. Insider asked Verizon’s media team some questions about what the company is doing. How did […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is an experienced family-owned and operated billboard business. They started in 1987 in Parker Arizona, and are in their 32nd year of OOH billboard advertising in Washington, Idaho and Arizona. […]
Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and Experiential marketing agency headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In October the company activated a large multiple screen LED digital project at […]
Landmark Infrastructure released financials for the third quarter of 2020. Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019 to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of […]
This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
Company: PM Advertising Market: Central Coast of California Headquarters: PO Box 3053, San Luis Obispo, CA 93403 Phone: 805-441-7861 Email: paulgmoerman@gmail.com PM Advertising is an outdoor advertising company located in San Luis Obispo County on California’s central coast. Billboard sites run along Hwy 101 from the city limits of San Luis […]
