Business

OOH Geopath Conference Agenda Released

The OAAA/Geopath 2021 Conference Agenda has been released.  Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 3 digital faces  and 7 static faces in the […]

Autonomous Car Sees Billboard with Stop Sign and Brakes

Getting autonomous cars right is harder than you think.   Twitter user Andy Weedman noticed his autonomous car stopped after he passed a billboard with a stop sign in the ad.  Level 5 autonomy is harder than you think.  Here’s the video showing what happened. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Vital Outdoor

Company: Vital Outdoor Advertising Market:  Oklahoma Address: PO Box 2615, Edmond OK  73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 18 digital and static billboard structures with 36 faces in Oklahoma City.   The firm is privately held and was founded in March 1996.  Shannon Booher is President and CFO.  Justin Booher is VP of […]

Billboard Insider Classifieds April 24, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Sold vs Available. How should you list billboards on your website?

By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. Put yourself in […]

Lafoy and Reilly on the Benefits of Decentralized OOH Management

Some advice from Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media First and foremost, we’ve been establishing local managers for each of […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]

Goodman On Site Development

Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards.  Today he talks about what makes a good billboard site and the most difficult site he ever developed. How did you get started in site development. When I went to work with Tom Martin, Martin Communications…That […]