Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
Business
Company of the Day: TSN Advertising
Company: TSN Advertising Markets: Nationwide Address: 301 Arizona Avenue, suite 250, Santa Monica, CA. 90401 Email: contact@tsnadvertising.com Phone: 1-888-496-4850 TSN Advertising stands for Truck Signage Network. The company has wrapped more than 2010 trucks in 40 markets across the United States. Eric Zdenek is founder and CEO. [wpforms id=”9787″] Paid […]
Record Your Leases
Record your leases. Record your leases. Record your leases. That’s the lesson of Peck v Milford Hunt Homeowners. Here are the facts. On March 2, 1999 Riverview Chase Associates an entity in which Arnold Peck was an investor, sold a parcel of land in Milford, Connecticut to T&M Homes, LLC. […]
Link Media Parent, Boston Omaha, Announces Full Year 2020 Financial Results
OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the fiscal year ended December 31, 2020 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission. We show below summary financial data for fiscal 2020 and 2019. Our Annual […]
Walking Through Walls
It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]
Company of the Day – Tristar Outdoor
Company: Tristar Outdoor Advertising Headquarters: #7 Industrial Drive, Vandalia, MO 63382 Market: Northeast Missouri Phone: 844.825.0630 Email: larry@tristaroutdoor.com Tristar is a family owned business with more than 30 years of experience helping businesses successfully advertise their products and services across the state of Missouri. Their structures include both static and digital boards. […]
Tracking Mobility Trends
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties. This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]
Company of the Day: Trone Outdoor
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hannover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone is the company’s President. He also is a realtor at Bennett […]
Billboard Insider Classifieds March 27, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lessons From an Out of Home Career
Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]