Business

Company of the Day: Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states.   Adams was founded by Steve Adams in 1983 and is privately held.    […]

Billboard Insider Classifieds June 26, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Upgrading Ridesheet Photos

Fotofetch crowd-sources out of home advertising photos.  Billboard Insider talked with founder Gary Bamesberger about how the company What’s new. Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb.   A map that shows jobs available, but you’re not hiring some […]

Company of the Day: Adpod Network

Company:  AdPoD Network Market:  Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA  93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement

Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]

Company of the Day – AdSource Outdoor

Company:  AdSource Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:  rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]

Michael Palatnek: Using Social Media to Market Your OOH Company

Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA.  Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope).  What have […]

More About OOH Subcontractor Insurance

Earlier this week Billboard Insider posted on how to use insurance to mitigate risks or using subcontractors.  Today Stu Lee and Chris Bassler at Baller and Co Insurance give their perspective. As an out of home operator you will most likely have many different subcontractors assisting you with maintenance.  If […]

Kiera Wood On How OUTFRONT Uses Social Media

By Kiera Wood, Senior Marketing Specialist, Outfront Media I don’t think that I am the only one that is tired of talking about 2020. We all know how the last year has changed our daily lives, the way we interact with coworkers, and how we do business. What is impressive […]

Company of the Day: ADO Florida

We’ve updated and expanded our ADO Florida company of the day article based on an interview with ADO Florida Founder Clark Richards. Company: American Digital Outdoor, LLC dba ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL  33903 Email: info@americandigitaloutdoor.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates […]