Company: MPA Outdoor Market: Rio Grande Valley, Texas Headquarters: 2243 Pecan Blvd, Mcallen TX 78501 Phone: 956-618-2100 Email: contact@mpaoutdoor.com MPA Outdoor, founded in 199 focuses on key cities in Texas’ Rio Grande Valley. For more than 20 years, MPA Outdoor has prided itself on its continuing growth to bring advertisers […]
Business
Julia Louise Dolowitz Reagan, RIP
Billboard Insider’s thoughts and prayers go out to the Reagan Family which provided us with this obituary. Our beloved Julia Louise Dolowitz Reagan, 81, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Julia was a dedicated student, attending Olympus High School and […]
Quebecor Partners with Place Exchange
Montreal, June 18, 2024 – To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home announces a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international […]
Company of the Day: Nauman Outdoor
Company: Nauman Outdoor Advertising Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of formats […]
AdQuick’s Adam Singer on Increased OOH Allocations
This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye. We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than […]
Streetmetrics Partners with Adkom
BIRMINGHAM, AL., JUNE 18, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces its partnership with Adkom, the nation’s largest Out-of-Home (OOH) media marketplace. This collaboration marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns […]
Decaux wins 13 year Rome bus and tram contract
Paris, June 17th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène […]
Company of the Day – Moyer Outdoor Advertising
Company: Moyer Outdoor Advertising Market: Pennsylvania Phone: 484-515-5426 Email: MoyerAdvertising@yahoo.com Moyer Outdoor owns 14 static and digital faces in Pennsylvania. They are a family owned and operated business focused on providing the highest level of quality and service. William and David Moyer own and operate the business. To receive […]
Quickbooks, Apparatix and BillboardPlanet are Most Used OOH Software Tools
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
Company of the Day: Music Outdoor
Company: Music Outdoor Markets: Missouri Address: 2805 S Ingram Mill Rd., Springfield, MO. 65804 Phone: 800-301-8967 Music Outdoor operates an out of home plant serving the following Missouri cities: Springfield Willard Bolivar Buffalo Lebanon Stockton Urbana The company’s website says that Music has over 40 yers experience in outdoor advertising. […]