Baton Rouge, LA – May 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company has entered into an agreement with the Gulfport-Biloxi Airport Authority to manage the airport terminal’s media program for the display of national, […]
Business
Company of the Day: Wilson Outdoor
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]
Conlin On Solar Powered Billboards
Kevin Conlin’s firm Autonomous Power Solutions designs and sells solar powered billboard systems. Insider asked Conlin for an update on trends in solar powered billboards. What’s new over the past year? 2020 was terrible. It seemed the second half of last year everyone’s budgets contracted, and our solar business virtually […]
A Few Minutes With Will Denton at IBOUSA
Yesterday, Insider ran a press release announcing the hiring of Will Denton to a new position at the IBO. We caught up with Will to get to know him and learn how a musician ended up in the billboard business. What’s your background? I have been a professional musician for […]
WPP CEO Mark Read paints a rosy picture for out of home.
Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. Speaking at the World Out of Home Organization’s virtual European Forum in an interview with WOO President […]
Company of the Day – Williams Outdoor Advertising
Company: Williams Outdoor Advertising Markets: Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures with 7 digital faces located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Advertisement
DPAA Appoints Talon’s Wilson to Board
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
Company of the Day: WV Outdoor
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
INTRODUCING “OAAA OUT OF HOME IMPRESSION MEASUREMENT GUIDELINES”
By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]
IBO Adds Another Enterprise Agency Advocate – Will Denton
Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies. “We are adding another person to assist Lisa Rondina with the […]