Business

Billboard Photo Standards are Overdue

By Gary Bamesberger, Co-Founder of FotoFetch The need to standardize the shot types we shoot for OOH are long overdue. At this point, there is a compounding need being created by national advertisers demanding a specific “shot type” when few can actually agree on what that shot type is exactly. […]

Imediacenter Selects Vistar as Supply Side Platform

New York, NY (November 22, 2021) –  Imediacenter, one of the largest digital in-store advertising network in France, today announced a partnership with Vistar Media to provide programmatic technology. Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s unique network includes more […]

Company of the Day – Compass Outdoor

Company: Compass Outdoor Headquarters: 2725 Parleys Way Suite 120, Salt Lake City, UT 84109 Markets: Utah & Idaho Phone: 385.355.1510 Email:  dave@compassbillboards.com Compass Billboards is an outdoor advertising company located in Salt Lake City, UT selling billboard and ad space across Utah and Idaho. Their product lines include static and […]

Link Media Acquires Keleher Outdoor

PRESS RELEASE November 19, 2021 Link Media Outdoor, LLC W. Scott LaFoy, President and CEO Link Media Outdoor Announces Oklahoma/Kansas Acquisition Roswell, GA – November 19, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Keleher Outdoor Advertising, Inc. and Keleher Enterprises, […]

Company of the Day: Chicago Shelter Ads

Company: Chicago Shelter Ads Market:  Illinois Address:  6624 W Irving Park Road, Chicago, IL  60634 Email: chicagoshelterbc@aol.com Phone: 773-545-5296 Illinois Convenience and Safety Corp dba Chicago Shelter Ads operates a backlit transit shelter advertising plant in the Chicago DMA and 50 surrounding suburbs.  The posters are 6′  by 4′ wide.  Jamie Blanchard is Sales Manager.  […]

Billboard Insider Classifieds November 20, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Out of Home a powerful tool for reaching Gen Z and Millennials

WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]

Guyton Appointed VP at Douglas Displays

Raleigh, NC—Aaron Guyton has been named Vice President at Douglas Displays. Guyton, who was tapped in 2019 to lead the organization after the retirement of industry veteran Cathy Loftus, has significantly restructured the organization’s standard operating procedures. These changes have led to increased client satisfaction and overall revenue growth. Guyton […]

Company of the Day: Colorado West Outdoor

Company:  Colorado West Outdoor Advertising Market:  Grand Valley, Colorado Headquarters:  2475 Commerce Blvd. Grand Junction, CO  81505 Phone:  970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado.  The company was started in […]

BillboardPlanet and an Introduction to Quantum

You may have noticed that we have a new advertiser, BillboardPlanet.  Insider had a chance to talk with Mike Donaldson, Director of Business Development, about what BillboardPlanet has been up to and their Quantum operating platform. Mike, long time no see. Tell us what has BillboardPlanet has been up to? […]