Business

Company of the Day: AdWalls

Company: AdWalls Markets:  Nationwide Address: Honolulu, Hawaii Email: info@adwalls.com Phone: 808-526-2022 AdWalls operates a plant of large format ads in malls, office buildings and parking garages throughout the US, including Honolulu. The company was started 20 years ago.  Jeff Zimmerman is founder and co-owner.   To receive a free morning […]

Billboard Insider Classifieds March 22, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

What a Fine Mess This Is

By Glyn Williams, CEO, Skies Above Media Our industry has been talking about OOH measurement for decades. Yes. Decades. When I first started in the OOH industry in 2002 my manager explained DECs to me but said the industry was working on revising the impressions modeling. We then officially began […]

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]

A Traffic Metrics Perspective for Local OOH Price Optimization

Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]

Interim CEO Rob Peterson on Geopath’s 2025 Budget and Goals

With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling.  What’s caused the financial difficulties […]

Wilkins Media Announces Expansion into the UK

London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as […]

Company of the Day – Adsposure

Company: Adsposure National Headquarters: 10810 Kenwood Road, Blue Ash, OH 45242 Phone: 513-554-8100 Markets:  Cincinnati Des Moines Fort Worth Indianapolis Kansas City Northern Kentucky Youngstown Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do more than […]

Lind SignSpring Makes Changing Vinyls Easy

Company: Lind SignSpring Address:  399 N. Main St Mansfield, Ohio 44902 Email: JMM@lindsignspring.com Phone: 419-522-2600 Lind SignSpring makes a spring system which allows you to install vinyls with no cable, clips, bars, grommets, wrinkles or rips.  For previous articles on SignSprings read Durden Sees 2.5 Year Payback on SignSprings and John Arnold on SignSprings.  […]

Reader Feedback on Geopath

We’ve received several responses to Sean Reilly talks about Geopath,  Kevin Gleason Speaks Out on Geopath  and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]