Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role WASHINGTON D.C. (September 15, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced the hiring of Jeff Jan as […]
Business
96% of Marketers Achieve ROI Goals with Out of Home Campaigns
BOSTON — Sept. 14, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing […]
BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line
NEWARK, NJ — NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]
Company of the Day – Oliver Outdoor Advertising
Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St. Butler, PA 16001 Phone: 724-256-8555 Email:sales@oliveroutdoor.com Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver. The company operates in Western Pennsylvania to the north of Pittsburgh, […]
Branded Cities Hires Paul Rivera
Branded Cities has hired Paul Rivera as director of real estate development in Los Angeles. Paul will be heading up Branded Cities’ continued expansion of its existing high profile digital and large format static inventory in the greater LA market. Paul brings a wealth of real estate and OOH experience […]
Company of the Day: Orion Outdoor
Company: Orion Outdoor Markets: California, Nevada Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California. The firm’s CEO is Beau Palley. He originally entered the business in […]
Erika Goldberg on Automating Clear Channel Outdoor
During last week’s Clear Channel Outdoor Investor Day, Erika Goldberg, Clear Channel Outdoor Chief of Business Operations talked about the steps she’s taken to improve and automate the company’s operations. The old way of doing business. When I joined Clear Channel my immediate focus was on all of our workflows, […]
Company of the Day – Orlando Outdoor
Company: Orlando Outdoor LLC Markets: Florida Address: 4815 New Broad Street, Suite 2031, Orlando, FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor operates an Out of Home plant with 46 digital, static and trivision billboard locations around Orlando, Lakeland, Winter Haven, Davenport and Sebring Florida. Ryan Deming is the firm’s […]
W351 Offers Billboard Antenna Solution
W351 is a 25 year old out of home company which has patented a solution to install cellular antennas inside billboards. Here are links to the company’s US patent and Billboard Antenna Powerpoint. Billboard Insider talked to Andres Masco, the company’s US business development representative. Your powerpoint shows several installed […]
Company of the Day: Omaha Bus Bench
Company: Omaha Bus Bench Market: Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email: digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska. The company is more than 30 years old. Jim Paulison is the owner. Paulison also owns […]