Business

Hivestack Expands in Brazil

SÃO PAULO, BRAZIL, MONTREAL, CANADA (November 2, 2022) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. […]

Company of the Day – Red Star Outdoor

Company: Red Star Outdoor Headquarters: 440 N. LaSalle Drive, 5th Floor, Chicago IL 60654 Market: Chicago Phone: 312-751-9010 Email: info@redstaroutdoor.com Red Star Outdoor was founded in 2001 by Dean Manone and Scott Goldstein.  Since 2001, Red Star Outdoor has developed or operated over 125 locations in the downtown Chicago corridor. […]

Why Political Advertisers Are Embracing Out of Home

By Dylan Mabin, President, Geopath Political advertisers are utilizing out-of-home (OOH) media like never before.  In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is […]

OAAA Nails Website Redesign

Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read.  The OAAA’s new website gets it right.  Well-organized and intuitive.  Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7667 RBX Media operates a billboard plant  with 9 faces including 4 digital faces in Missouri and Tennessee.  The company is a member of Geopath, the OAAA and the IBOUSA.  James Bicknell is CEO.  Sandy Seago is Chief Development Officer.   […]

SignBird Tuesday Tip – How to Create Loyal Clients

One of the best things you can hear from clients is that they will be renewing their contract! Creating a long-term relationship with your clients is already top of mind. Here are some tips for things you can do to help strengthen your relationship.  Your billboard is working well for […]

Company of the Day – Red Rock Outdoor

Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com   Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area.  Those include: […]

Company of the Day: Reach Outdoor

Company: Reach Outdoor Advertising Markets: Michigan Email: craig@reachoutdooradvertising.com Phone: 269-744-1193 Reach Outdoor is a private family owned out of home company with 61 billboard faces including 3 digital faces in Michigan.  The company is owned by Craig and Jacqueline Hyde.  The learned about billboards while operating a 4 location restaurant […]