Business

Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media

Posted by Betsy McLarney | Dec 10, 2024 It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue to work […]

Company of the Day – Trident Outdoor

Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown.  Trident owns and operates 34 faces in eastern North Carolina.  The two owner/operators have a combined 30 years of experience in the outdoor […]

OAAA’s Mike Hershey’s Election Recap

We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions.  Below, Mike outlines changes in the […]

Top 50 CBSA IBO Speedway Displays Scored with MetricOOH

For immediate release, NEW YORK CITY MetricOOH is setting a new standard in out-of-home (OOH) advertising across the USA with its innovative traffic intensity scoring system. By harnessing satellite imagery to analyze real vehicle movement patterns, this groundbreaking solution provides brands with precise, actionable insights that media owners can leverage […]

Company of the Day – TierOne Media

Company: TierOne Media Headquarters: 8668 Navarre Parkway, Suite 343, Navarre, FL 32566 Markets: Pensacola/Emerald Coast FL, Montgomery and Mobile AL Phone: 850-800-5000 Email: sales@tieronebillboards.com Jesse London is the President and CEO of TierOne.  He spent 10 years in New York City in management positions for both Clear Channel and OUTFRONT […]

Billboards Account for Three-Quarters of US OOH Revenues

The OAAA tracks out of home revenues by sector.  OAAA members can see the figures at OOH Revenue by Format.  Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]

Daktronics Investor Still Not Happy With Returns

If Insider told you, your investment in a company would gain 132% in a year, we would expect that might make you smile.  Apparently not, Alta Fox Capital who we have written about over the last few years and who holds a 12% ownership in Daktronics on a fully converted […]

Clear Channel Outdoor Wins 10 Year Detroit Wayne County Airport Contract

New York, NY – Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Wayne County Airport Authority awarded it a 10-year contract to continue evolving their state-of-the-art advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This win […]

Company of the Day: TDO Advertising

Company: TDO Outdoor Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Avenue, Suite 2100, toledo, OH. 43604 Phone: 419-724-7643 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising.  The company was founded in 2015  The firm operates more than 92 billboard faces including 18 digital billboard faces in Ann Arbor, Detroit […]

Elevate Your Safety Skills at Formetco’s 2025 Q1 OOH Safety Training Event

In the world of outdoor advertising, safety is of paramount importance. Whether you’re an industry veteran or just starting your career, staying informed and well-trained in safety procedures is crucial. That’s where Formetco comes to the rescue with our upcoming Safety Training Event happening Monday, February 10 through Thursday, February […]