Transit ridership is making a slow rebound after losing riders during covid. Here are the results of the American Public Transit Association 2Q 2024 transit ridership report. Total transit ridership increased by 6.1% during the second quarter of 2024. Total transit ridership is up 6.4% for the first half […]
Company: Schubert & Hoey Outdoor Advertising Headquarters: 2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin Phone: (612) 722-1090 Email: info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]
Insider’s Note: We ran into a very excited Blake Balch, of GenLogs, at the IBO Conference last week. We suggested and he provides this update on what they can do with the cooperation of the OOH industry. As has previously been reported in Billboard Insider, GenLogs is pioneering the […]
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs of Chicago) is a fourth generation family owned firm which was originally founded in 1892 to do billboards and on-premise signs. In 1984 the company sold the on-premise business […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Terry Carmody, Integration Media “We expect PerView to become a bigger and bigger part of the world…. most people expect PerView and Place Exchange will probably will be able or have a good chance of passing the MRC standards. When that happens and somebody gets the MRC gold stamp of […]
