Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
Business
Matt Richman on Bootstrapping an Out of Home Company
Today Billboards for Education Founder Matt Richman talks about bootstrapping his out of home advertising company. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. I got lucky because that one was 100% full. […]
Zone Pro Launches Linear OOH Solution
Park City, UT, (March 23, 2023) – ZonePro, a national provider of productivity and security solutions for big box retailers and industrial brands, announced the launch of their Linear Communications static signage solution. Developed to provide incremental out of home advertising facings, Linear Communications delivers from 24 to 36 square […]
Company of the Day: The Westfield Network
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages out of home at Westfield’s US retail, shopping and office properties. Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. How did Westfield get into […]
Place Exchange Expands Programmatic OOH Reach in Europe
Buyers now have programmatic access to premium DOOH inventory across Europe’s largest markets directly via their DSPs. London, England (March 22, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. […]
Screenverse and Apparatix Set to Transform the Digital Billboard Programmatic Space
Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a premier provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. Through this partnership, independent operators who use the Apparatix […]
Company of the Day – WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with over 30 faces in Pennsylvania including 2 digital faces. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri hone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. Greg Watkins is the company’s owner. We caught up with Greg […]
Talon acquires Novus Canada
London and Toronto – MARCH 20, 2023 – Talon, the global independent Out of Home (OOH) media agency, today announced that it has acquired Novus Media Canada Corp, a leading specialized media agency, to further bolster its global presence and accelerate growth in the Canadian market. Under the ownership of […]