Business

Choice Media Acquires Mesa Signs in Oklahoma

Mesa Advertising, which provides billboard advertising in Elk City, OK and Clinton, OK, sold to Choice Media effective January 1, 2023. Choice Media, owned by Brad and Kristie Tooley of Canyon, TX., will celebrate its 31st anniversary this year. “We continue to be blessed with growth in our billboard company […]

OOH Advertising Has Highest Levels of Consumer Recall Versus Other Media Channels

OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions  Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]

Company of the Day: Spider Billboards

Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521.  San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico.  Salim Merceb is the company’s President. [wpforms id=”9787″] Paid Advertisement

Andrea Messimer, Media Legend, Passes Away Unexpectedly

Friends and family bid a sad farewell to a cherished mother, sister, daughter, friend, author, entrepreneur, and legend as Andrea Messimer passed away unexpectedly at her home in Lakewood Ranch, Florida. Long known for her outstanding work in the out-of-home (OOH) and digital advertising verticals, Andrea’s loss is reverberating coast-to-coast […]

Remembering Andrea Messimer

Billboard Insider is saddened by Andrea Messimer’s death.  We will miss her.  Her smile brightened every OAAA/Geopath convention and Andrea was the sort of person who could communicate a smile over the phone or via the keyboard.  Andrea worked in the out of home business for more than 20 years […]

Company of the Day – Standish Johnson Company

Company: Standish Johnson Outdoor Advertising Headquarters: 475 Hope Street, Providence, RI 02906 Market: Eastern Connecticut Phone: 401.751.3170 During the 1950’s Richard Deeble entered the outdoor advertising business while located in California. Proven a success in the field, Richard Deeble later purchased the Standish Johnson Company from the founding families. The […]

Happy New Year from Billboard Insider

We are taking the day off to celebrate the New Year.  The artworks is courtesy of Greg Callaham Graphic Design   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds December 31, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

5 Ways to Improve Your Out of Home Company in 2023

It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces.  Most out of […]

Blip’s 2022 Year in Review

Insider has been posting some of the year end summaries this week and saw this one from Blip.   Blip’s 2022 Year in Review We have had an amazing year, full of incredible billboard campaigns and dedicated advertisers. And what better way to wrap up a great year than recapping […]