Business

Revenue Matters, Not Faces

An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025: Interesting to see the independents growing… face count is a measurement that really isn’t in play for […]

OUTFRONT Adds 3 Sales Execs

New York – August 5, 2025 – OUTFRONT Media (NYSE: OUT) today announced the expansion of its senior sales leadership team, reinforcing its commitment to helping brands break through where it matters most: in the real world. OUTFRONT has appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, […]

Company of the Day: Choice Media

Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX  79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992.  Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]

Independent Out of Home Companies Grew Faces 4% in 2025

Billboard Insider prepares an annual list of out of home companies.  We found 398 independent roadside billboard companies on the list which reported total display face counts for 2024 and 2025. We purposefully left the large public companies out of this analysis to see what’s happening among the independents.  Here’s […]

Company of the Day – Clark Signs

Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service.  Clark Signs owns and operates billboards in a three state area of the […]

Keep Quiet and Move Fast

There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]

Readers Split on Impact of Traffic Circles on Out of Home

Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles.  Our readers are split as to the impact of traffic circles on a billboard’s sales.  Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]

Billboard Insider Classifieds August 2, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Traffic Circles – Good or Bad?

More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents.  We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Minnesota Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates  38 billboard faces in Minnesota, including 1 digital face.  The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson.  In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]