Business

How are you using AI in your Out of Home company?

How will AI impact out of home?  Here’s what people said about AI at the OOHMediaCon25 a couple weeks ago. Ian Brecher, Vistar Media Can we employ AI to create designs? Screenverse Co-Founder Adam Malone AI can package inventory….Ask AI how to price your inventory. OAAA CEO Anna Bager To […]

DJ Jennings on the Benefits of the Vantage Controller

Here’s a video which caught Billboard Insider’s eye. It illustrates the benefits of using Outdoorlink’s Vantage controller to manage digital signs. Much to like about this video. It tells the story in only 43 seconds. It features Outdoorlink’s President DJ Jennings, which humanizes the product.  And DJ uses simple direct […]

Company of the Day: Bedsole Outdoor

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  In 2017 founder Ben Bedsole died […]

Bauer Media Chief Justin Cochrane Speaking at WOO Mexico City

Justin Cochrane, the new head of Bauer Media Outdoor and former CEO of Clear Channel Europe, will speak publicly for the first time about plans and prospects for new integrated media giant Bauer Media at the World Out of Home Organization Annual Congress in Mexico City. Radio and magazine Operator […]

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in […]

How Real Estate, Political Campaigns, and Retailers Use LED Trucks

By Ryan Harilal, LED in Motion.   At a time when attention is increasingly difficult to capture in our media-saturated world. Amid digital ads, social media, and bombarding emails, brands are hard-pressed to find new ways to stand out — and connect. That’s where LED Truck Advertising comes into the picture: in […]

Company of the Day: Becker Boards

Company:  Becker Boards Market: Arizona, Florida, California, Illinois & Michigan Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ  85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix.  It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White.  The company has 475 […]

Company of the Day – Bench Ad

Company:  Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA  91304 Phone: 800-234-5460 Bench Ads, with over 50 years if experience, operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego.   To receive a free morning newsletter with each day’s Billboard […]

Tom Giesken on Static Billboards, Digital Billboards and Permits

We are running a series of interviews with Tom Giesken who recently sold his billboards after a 35 year (including 25 years on his own) in the out of home advertising business  Last week, Tom talked about billboard leasing and landlords. Today he talks about how to find good static […]