Business

Company of the Day – Gigantic Media

Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Gigantic Media started in the OOH business when Andy’s ad agency was hired to […]

Innovative Billboards Introduces Scrolling Billboard

In the last few years, roadside billboards have tended to fall into three categories: static/traditional, digital, and tri-vision. As an accomplished veteran inventor and entrepreneur, Paul Angott had an idea (Paul with 44 patents selling over $100M+ in patented products, was named Michigan 2011 Entrepreneur of the Year, and received […]

Company of the Day: Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in Oklahoma and Wichita.  Gordon […]

Billboard Insider Classifieds December 9, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Magna Forecasts 4.5% US OOH Growth in 2024

Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024.  Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]

Company of the Day: Gateway Outdoor

Company:  Gateway Outdoor Advertising Markets:  Connecticut, Delaware, New Jersey, Michigan, New York, Pennsylvania, South Carolina, Virginia, West Virginia. Address: 18 Pleasant Grove Road, Long Valley, NJ. 07853 Phone: 908-684-8122 Gateway Outdoor Advertising operates a transit advertising and bus shelter business in 9 eastern states, a billboard business in Michigan and […]

SignBird Launches National Proof-of-Performance Partner Program

December 7th, 2023   SignBird is thrilled to announce a groundbreaking addition to our suite of services tailored specifically for the Out-of-Home Advertising industry. As a part of our ongoing commitment to delivering unparalleled value, SignBird is now offering a Proof-of-Performance Partner Program. Click this link to qualify to be […]

Media Rating Council Issues OOH Standard Draft for Public Comment

Insider has learned that after 5 years of crafting, analysis and feedback from media owners, data providers, agencies and brands from continental and international sources, the Media Rating Council has released the OOH Standard draft for public comment which ends Dec 18th, 2023.   Please click here for the MRC release and […]

Company of the Day – Granite State Media

Company: Granite State Media Markets: Connecticut Address: East Brooklyn, Connecticut Phone: 860-377-1430 Granite State Media operates a billboard plant in Northeast Connecticut.  The plant consist primarily of wood structures with poster panels.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Link Media’s Robin Karp on Labor Issues During 2023 & For 2024

As Insider continues our annual reviews of aspects of the OOH industry, this year we wanted to look at the labor and HR market. It seemed as if finding and keeping workers has been a steady theme throughout 2023. Robin Karp is the Director of Human Resources for Link Media […]