Jeremy Male is retiring as OUTFRONT CEO after 11 years. What’s the verdict? OUTFRONT CFO Matt Siegel said this on the OUTFRONT 4Q 2024 earnings call: “…As CEO Jeremy navigated the company through its separation from CBS with its initial public offering, the subsequent conversion to a REIT corporate […]
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and Creating Value with Billboard Easements. Inflation is providing an incentive to move sign construction in house. With the Inflation issue and building roi on statics I know it has stepped up our intrest […]
The Salt Lake City Tribune reports that Julia Reagan — the matriarch of a Utah outdoor advertising company Reagan Outdoor is now the subject of a wrongful death lawsuit. Bill Reagan filed the lawsuit in Utah’s 3rd District Court, alleging medical negligence led to the death of his 81-year-old wife […]
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: (248) 747-7777 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant with 40 totl faces, including 20 digital faces around Detroit Michigan in Oakland, […]
Marci Werlinich is departing as EVP-Operations at OAAA after a 39 year career of tireless-behind-the-scenes work to make the organization run smoothly. She will be missed. SVP Marketing and Analytics Steve Nicklin is now the oldest tenured OAAA Exec at 11 years. Here’s the announcement. As we embark on an […]
February 24, 2025. WOO president Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH […]
Company of the Day: 405 Lease Me Market: Central Oklahoma Phone: 405-LEASEME Email: don@abernathyagency.com 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher. The company is owned by Billboard 4U, LLC. […]
Billboard Insider had several readers comment that we underestimated billboard construction costs when we wrote in Creating Value By Building Static Billboards that it was possible to build. 12′ by 25′ steel monopole for $30,000 and a 14′ by 48′ steel monopole for $80,000. Costs vary geographically and also by […]
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
