Business

Two Thirds of Billboard Insider Readers Don’t Take Outside Equity

Yesterday we discussed whether you should take outside equity into your out of home business.  Outside equity investors can provide the capital and advice to allow you to get bigger.  The downside is that you are less nimble and have less control.    Two-thirds of Billboard Insider’s readers choose to […]

Company of the Day: Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia and Wisconsin.   The company has in excess of 10,000 faces including […]

Should you take a partner into your out of home business?

When Billboard Insider interviewed entrepreneur Matt Richman about starting, running and selling his out of home business we asked him what he knows now that he wishes he knew when he started and he said this… What do you know now that you wish you knew when you started in […]

Company of the Day – Adsposure

Company: Adsposure Headquarters: 10810 Kenwood Road Blue Ash, OH 45242 Markets:  Cincinnati Chicago Des Moines Fort Worth Kansas City Lexington Nashville Northern Kentucky San Antonio Phone: 513-554-8100 Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do […]

Daktronics Jeremy Johnson on the Supply Chain

At last weeks IBO Conference, we were fortunate to have Jeremy Johnson, Global Business Development Manager for Daktronics on a panel discussion we moderated.  Insider asked Jeremy to bring us his thoughts on the supply chain and below is a summation of his comments in what proved to be an […]

Beware this out of home scam

Insider received the following email from an out of home CEO. “Hey guys, I know you have a large reach of people across the Advertising industry so I just wanted to reach out in case you were interested in alerting your followers about the company. There’s a fake company out […]

Matt O’Connor on the Return of Out of Home

Adquick founder Matt O’Connor was part of an NBC Bay Area news feature called The return of out of home advertising.  Some of Matt’s comments. On the rise in non-traditional out of home. Anywhere that there’s a digital screen there’s a company trying to make that an ad format… Out […]

Lucit and DoohClick Announce Technical Integration

Bismarck, ND 04/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration with the DoohClick ad tech platform. This integration allows DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player […]

Company of the Day – AdSource Outdoor

Company:  AdSource Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:  rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]

Royal Forgue on Trivisions

A Billboard Insider reader asked about trivisions.   We talked to New York out of home executive Royal Forgues of BeSeen 24-7 about the place of trivisions in a digital world. What’s your opinion of Trivisions? Trivision Billboards are a type of billboard that displays three different advertisements in one location […]