New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]
Company: Departure Media, Inc. Airport Advertising (DMI) Markets: Missouri, Ohio, Virginia, Georgia, Florida, South Carolina, Arkansas, Illinois, Iowa Headquarters: 180 Meeting Street, Suite 350, Charleston, SC 29401 Phone: 843-571-2299 Email: info@departure-media.com Departure Media operates airport advertising concessions in 14 US airports: Augusta Regional Airport Augusta General Aviation Terminal Cincinnati/Northern Kentucky […]
Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
“The main thing is to the keep the main thing the main thing” Stephen Covey We’ve been working extensively with OOH owners and senior executives for many years now. The majority will have increased their occupancy rates by 10, 15 percentage points, increased revenues on existing inventory 10, 20, 30% […]
Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jarret Brown. This week, we hear from Grey Vick of Grey Outdoor. Hey, I figured I’d send this over to you guys. An odd sign we own that is actually […]
The Rolling Stones are releasing their 24th album, the rock ‘n’ roll band’s first in 18 years. “Angry” is their first song released on video and whether they meant it or not is a fabulous tribute to the billboard industry. The video was shot throughout the streets of Los Angeles. […]
Highlights from Daktronics fiscal first quarter press release. BROOKINGS, S.D., Sept. 06, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for its fiscal 2024 first quarter which ended July 29, 2023. Q1 FY2024 financial highlights: Record first quarter net sales of $232.5 million, a 35.3 percent increase from the first quarter of fiscal […]
Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory New York, NY | September 6, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing […]
