Author: John Weller

OOH Leadership: Coaching Your Team to Success in the New Year

As the new year unfolds, OOH sales organizations often find themselves at the crossroads of change, facing new challenges, new opportunities. Embracing these changes, salespeople must adapt and evolve, turning challenges into opportunities for growth and success. In the face of change, many OOH sales professionals tend to resist, opting […]

Company of the Day – Hispanic Indoor Media

Company: Hispanic Indoor Media, Inc. DBA: inPlace Media Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Phone: 1-716-572-3210 Email: info@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) does business as inPlace Media and has been a leading pioneer in “place based” media nationwide. The company’s media capabilities […]

4,203 Signatures Will Not Get You a New Digital Billboard

In a followup to our January 3rd post on a Round Rock, Texas group of local businesses who turned in 4,203 signatures to the City of Round Rock, surpassing the required amount needed to get its item on a ballot this coming May. They petitioned that the City leadership asking […]

Pattison Outdoor Adds Large Format Digital at the Iconic BC Place

  PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four […]

Company of the Day – HighRoad Advertising

Company: HighRoad Advertising Headquarters: 34526 US Hwy 2 W. Grand Rapids, MN 55744 Market: Grand Rapids Phone: 218-256-2189 Founded in 2016, HighRoad Advertising is a family owned business based in Grand Rapids, MN. The Company owns and operates three digital billboards on Hwys 2 and 169.  The Company is owned […]

Billboard Insider Classifieds January 20, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: If You Are Telling, You Are Not Selling

Over the years I have posed a pivotal question literally thousands of times to OOH professionals: Is selling merely about telling? Unfortunately more than you might guess responded that they believed that it was. Often, when people find themselves in a selling situation, they believe they should educate the prospect […]

OAAA Hires Olivia Oshry as Vice President of Marketing

The OAAA announced this week that Olivia Oshry, formerly of Flowcode and AOL, iss their new Vice President of Marketing, reporting to  EVP & Chief Marketing Officer, Julie Thompson. With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the […]

Grey Outdoor and their Thirteen Year Billboard Project

We have Grey Outdoor scheduled for our Company of the Day and in talking with Grey Vick he shared this terrific story about a site he developed. So we moved it up to the lead and wanted to share his story with you all.  Our normal information on the business […]

Circle Graphics Announces a Brand-New Promotional Product

Announcing a Brand-New Promotional Product from Circle Graphics RECEPTION BILLBOARD   For two decades, our iconic 6 ft “billboard” has been a centerpiece in the Circle Graphics HQ lobby in Colorado. It’s not just a billboard; it’s a conversation starter, an eye catching piece of art, and a blank canvas […]