Author: John Weller

Wildstone Grows Irish Digital Assets in Partnership with Micromedia

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has taken a significant step in the Irish market with the digitisation of two keys sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first […]

Company of the Day – Irish Sign Company

Company: Irish Sign Company Market:  Fargo, North Dakota Headquarters: 2302 University Drive S., Fargo ND  58103 Phone: 701-566-2947 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish.  They operate a digital billboard in Fargo, North Dakota.  Pricing ranges from $325-500/week per slot.   To receive a free […]

Billboard Insider Classifieds February 17, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Why You are Not Getting a Response to Your Prospecting Emails

Many of you know that we often get asked, “When you are training OOH salespeople, if you boiled it down in the simplest of terms, what are you teaching them?”  That’s easy…we are teaching to not look, act or sound like every other salesperson.  If you want to be treated […]

Formetco to Kick Off 2024 Q1 Safety Class on February 19th

Formetco has announced that their first 2024 safety class will be held in Duluth Georgia on February 19 through February 22.  Billboard insider contacted Jim Poage, Formetco Safety Director and class instructor for the safety course, to get details on the upcoming class. Jim, could you give us a description […]

Spring IBO Conference: Join Us in Louisville, KY!

  The Out-of-Home (OOH) advertising industry is abuzz with anticipation as the Independent Billboard Operators (IBO) Conference makes its way to Louisville, KY, from April 2nd to April 5th. This exclusive event promises to be a game-changer for OOH operators, providing a unique platform for networking, learning, and growth. Registration […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]

StreetMetrics Partners with Gateway Outdoor to Bolster Transit Ad Measurement

StreetMetrics, the leader in Transit OOH media measurement, has announced its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns. “Local advertising dollars are being allocated to online and digital mediums due […]

JCDecaux Launches the First Global Airport Programmatic DOOH Offer

PARIS,  FEBRUARY 13, 2024 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer, a first-of-its-kind solution that empowers brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly across JCDecaux’s programmatic-enabled airports through the […]

Baltimore Digitals Going Up in the North Harbor Area

It has been almost two years since we wrote about the approval by the Baltimore Planning Commission for a set number of digital signs in the North Harbor area.  Southbmore.com is reporting that seven digital have now been installed.  Here is the announcement from the Downtown Partnership of Baltimore. In […]