Author: John Weller

Billboard Insider Classifieds June 29, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

The Ultimate Success Principle

Which of the following would you say has the greatest impact on your sales team’s ultimate OOH selling success? The goals and action plans they develop and implement Their attitude and outlook about what is possible and what they can accomplish The strategies and techniques that they employ Before you […]

From Skeptic to Advocate: Real Strategies and Solutions at Apparatix Unleashed

By Kurt Tingey, Apparatix Chief Strategy Officer / Chief Financial Officer I’ll be frank—software conferences aren’t typically the highlight of my work calendar. At least they haven’t been. My initial reaction to them? Skepticism, with a side of indifference. Conventional wisdom has told me that software conferences are dry, jargon-filled, […]

NC Legislature Overides Billboard Veto By Governor

Insider had written early in June about the North Carolina legislature passing House Bill 198 and a subsequent veto by Governor Roy Cooper. Some good news to end the week, we heard from NCOAA Executive DIrector, TJ Bugbee and he shared that the veto was overridden by the House (74-42) and […]

SignValue on Daktronics, Inc. Record Fiscal Year

Here are highlights from Daktronics’ 4th quarter and fiscal year 2024 press release. Fiscal Q4 and full year 2024 financial highlights: Sales increased to a new record of $215.9 million for the fiscal fourth quarter, a 2.9 percent increase compared to the fiscal 2024 fourth quarter’s record revenue; full-year sales […]

Company of the Day – New Tradition Media

Company: New Tradition Media Offices:  New York – 588 Broadway, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Marina Del Rey, CA 90292 Email: contact@newtradition.com   Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of […]

Imagine it’s Day One of OOH Media: A Canvas Untouched

By Rick Robinson, CEO @ PJX Media Picture this: a world devoid of billboards, bus wraps, or the dazzling brilliance of Times Square. No ads yet grace the walls of subway stations, airports, or the iconic Sunset Strip. It’s a blank canvas, a world where Out-of-Home (OOH) media doesn’t exist. […]

Flock Off is Now Symterra

Tucson, AZ — 06/24/2024, 2024 — Symterra, formerly known as Flock Off, a leader in electromagnetic bird deterrent technology, today unveiled its new brand identity. Derived from “Symbiotic” and “Terra” (Earth), Symterra signifies the company’s mission to foster coexistence between humans and wildlife. This repositioning underscores Symterra’s commitment to sustainable […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 Markets: New England Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, […]

Lamar Airport Advertising Names Rick Schiffmann Director of Airport Development

Lamar Airport Advertising has named Rick Schiffmann Director of Airport Development as it expands its Business Development team. In this position, Mr. Schiffmann will be responsible for maintaining and growing Lamar’s airport advertising program, including cultivating new and existing relationships with airports, orchestrating the procurement process, and ensuring the seamless […]