Author: John Weller

Company of the Day: PRO Billboards

Company: PRO Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 18 faces including 8 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]

Lamar Increases Quarterly Dividend

BATON ROUGE, La., Aug. 27, 2024 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $1.40 per share payable on September 30, 2024 to stockholders of […]

OAAA Running Child Car Safety Campaign

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Rothfelder on Invalidation of FTC’s Ban on Non-Compete Agreements

As I reported in the May 7, 2024 issue of Billboard Insider (“ROTHFELDER ON THE FTC’s NON-COMPETE RULE”), the Federal Trade Commission issued an administrative rule banning non-compete agreements in employment. These non-compete clauses are regularly used in the out of home industry, and are designed to protect the business […]

JCDecaux Introduces Spectacular Digital at Hong Kong Intl Airport

HONG KONG, Aug. 26, 2024 /PRNewswire/ — JCDecaux Transport, the leading Out-of-Home (OOH) media company in Hong Kong, proudly introduces the largest Spectacular Digital display at Hong Kong International Airport (HKIA), offering a dynamic impact to air passengers around the globe. This new installation ensures a lasting impression from the start to the end of […]

Company of the Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces in the Panama City area including Bay, Gulf, Jackson and Washington County markets The company operates Watchfire, Daktronics and YESCO […]

Looking Ahead With Stark Capital

Insider is listening on Friday morning to Federal Reserve Chair Jerome Powell give his strongest signal yet that interest-rate cuts are coming soon, saying the central bank intends to act to stave off a further weakening of the U.S. labor market.  Of course, the overall economy is important, but the […]

Billboard Insider Classifieds August 24, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

OOH Sales: Ask This Simple Question to Boost Your Close Ratio

In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question. We’ll get to that question in a moment. […]

A Hacker Update

Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]