Author: John Weller

Outdoor Advertising For The Food & Beverage Industry

Candice Simmons at Brooklyn Outdoor has a great marketing read at Modern Restaurant Management on the food and  beverage industry. Outdoor advertising is prime real estate for creative and often groundbreaking displays, special events, promotions, and is the only media format that has continued to move forward and grow year […]

Nashville Airport Authority Awards Clear Channel Airports a New 10 Year Contract

Nashville, TN, USA  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International […]

Company of the Day – Delia Outdoor Advertising

Company:  Delia Outdoor Advertising Headquarters:  1720 N Pine St ,DeRidder, LA 70634 Markets:  Louisiana. Phone: 337.401.000 Email:   deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business Paid Ad

In DOOH there are NO limits

  By Erica Line, Corporate Manager of Digital Asset Content and Integrated Strategies, Adams+Fairway Outdoor  You are only limited by what you don’t allow yourself to imagine. Yes, “allow”. Through the process of age growth and emotional development, we inherently begin to set invisible boundaries for what we can and can […]

OOH – A Core Media Buy

Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]

Four Ways Auto Dealerships Can Drive Sales With Outdoor Advertising

Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]

Updates On iHeart Media & Clear Channel Outdoor

Two new updates on Clear Channel Outdoor and their parent company iHeart Media. First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. Gamco couldn’t make the case that iHeart media executives violated legal […]

Company of the Day – Jones Outdoor Advertising

Company:  Jones Outdoor Advertising Headquarters:   10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets:  Arizona Phone: 877.292.6273 Email:   dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona.  You can see the company’s coverage area on the map below.  Dwight Jones […]

Augmented Reality Billboard Lets You Pet a Cheetah

If your next Australian vacation takes you through Canberra Airport you can check out a new state-of-the-art advertisement that will watch you while you are watching it. The augmented reality screen invites people to pretend to pet a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans […]

Hollywood High Considering Digital Billboard

Hollywood High School has proposed a plan to erect a digital billboard at the corner of Sunset Boulevard and Highland Avenue. The billboard would be on school grounds, and have two faces pointing at both streets, according to an artist’s rendering in the proposal’s presentation. One district that made the leap […]