Author: John Weller

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Eight Out of Home Advertising Articles Worth Reading

  Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017.  They are all great reads and Insider is providing links to the articles below:   1. Outdoor Advertising Trends for 2016    2.  How Smart Billboards Are Revolutionizing Outdoor […]

What if the Reed case pops up in my market? A few lessons from Grand Junction, CO

Sign cases at the US Supreme Court aren’t common.  But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question:  if the Town of Gilbert’s code […]

3 Straightforward Reasons For Audience Measurement

   By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]

Company of the Day – Atwell Outdoor Advertising

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Grand Junction CO Approves New Sign Rules… More To Come

As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic […]

Company of the Day – ATA Outdoor

Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]

Clear Channel Signs Agreement With Honolulu Airport

Clear Channel Airports announced on Wednesday that it has signed a new 10 year agreement with the Honolulu International airport (HNL) to provide a comprehensive digital media program for 10 years. The new deal marks the first in-terminal adverting concession at HNL. The new advertising program will include iconic, state of […]

Senate Confirms Chao For Transportation Secretary

As a follow up to our story yesterday Elaine Chao was confirmed on Tuesday as Transportation secretary.  The confirmation passed in the Senate on a 93-6 vote. Chao, who was born in Taiwan and came to the U.S. with her parents when she was 8, will face several urgent action items […]

What Did the New DOT Secretary Say About Ads on the Right of Way?

Searching for new revenue, some states have contemplated commercial advertising on official traffic signs on the public right of way. US Senator Jerry Moran, R-KS, asked the next Secretary of Transportation about ads-on-the-road. Insider is providing the senator’s question and the reply from Elaine Chao, nominated by President Trump as Secretary […]