Nice example of digital creative. Paid Advertisement
Author: John Weller
Virginia Beach Vice Mayor Requests A Sign Turn
When you are a small business, it can be difficult to separate yourself from the pack. Ray Gessner, who owns A Step In Time a chimney cleaning business decided to post his billboards upside down to draw attention to his business. It drew a lot of early attention, including the vice […]
Creative and Ad Industry Leaders join with the Ad Council to Stop Texting and Driving
NEW YORK, March 1, 2017 – Prominent leaders from the advertising, media, entertainment and social entrepreneurship industries are teaming up to prevent texting and driving in partnership with Project Yellow Light, a national public service advertising (PSA) contest and scholarship program. The panel of judges will include actress, YouTuber and […]
FOARE Wraps Up Successful Fundraising Campaign
The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150. Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher […]
Company of the Day – Blue Outdoor
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their partners including Tanger Factory Outlet Centers, Inc: A publicly-traded REIT that operates and owns, or has an ownership interest in, a portfolio of 42 upscale outlet shopping […]
Heads Up! Revenue-hungry States Eye Tax on Services
By Kerry Yoakum (OAAA) One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress The service sector is a growing part of the economy Politically, taxing services […]
New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]
Company of the Day – Bilton Outdoor
Company: Bilton Outdoor Headquarters: P.O. Box 98, St. George, SC 29477 Market: Southeastern South Carolina Phone: 843.563.2341 Email: steve@biltonoutdoor.com Founded by Steve Bilton, Bilton Outdoor has been providing outdoor advertising solutions since 1985. They have I-95 billboards located in South Carolina two miles before I-26 driving North and two miles below I 26 […]
OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System
NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming […]
Appeals Court Upholds CCO Tax Assessments
BizTimes in Milwaukee, WI reports that Clear Channel Outdoor lost an appeal on a challenge to $7.2 million in real estate tax assessments on their 850 billboards. Clear Channel had previously paid the $7.2 million obligation for the years 2009-2013 but had challenged the real estate assessments as invalid arguing […]
