By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help […]
The remake of Twin Peaks is coming soon to Showtime and the promotional campaign is in full swing. The newsletter Bloody Disgusting reports that billboards have been reported in Washington, Pennsylvania and Montana. The boards are mostly blank with lots of room available. Stand by to see if more is […]
Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
Since we reported on the iHeart Media debt swap proposal, there have been some signs of how the market might react. iHeart Media is a privately held company with Bain Capital and Thomas H. Lee Partners owning the bulk of the old Clear Channel Radio since 2008. However, there is […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email: carolla@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has 60 static and digital billboard faces covering the Greater Boston Area, New […]
Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, […]
Robotic overhead rail system implementation project awarded BROOKINGS, S.D. – Mar. 20, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been recognized as a Frost & Sullivan Manufacturing Leadership Awards winner for its outstanding achievement in Operational Excellence through the implementation of a robotic overhead rail system. The award […]
Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on […]
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. […]
