Senate Bill 953 passed the Michigan State Senate last October. A House version passed last week and Governor Rick Snyder will be looking at the bill for signature. The bill, which will allow for billboards on public school property along state managed roadways became possible from a 2003 Michigan Supreme Court decision […]
Author: John Weller
Company of the Day – Vector Media
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company […]
Clear Channel to Sell Digital Billboard Ads Programatically
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
OOH’s Untapped Potential is Right in Front of Us — and what we can do to unlock it
Thanks to Clive Punter, Chief Revenue Officer at Outfront Media for allowing us to reprint his article. Last week in NYC, the great and good in the US out-of-home (OOH) advertising industry met at the Ad Club’s get together to talk about ‘Contextual Connections – The Evolution of […]
Six New Digitals For Baldwin Park
The San Gabriel Valley Tribune reports the Baldwin Park city council approved the construction of six new digital billboards along Interstate 10. The council needed to amend the city zoning code to allow for the digital signs. The agreement is expected to bring in more than $10 million to the city’s […]
Hollywood High Withdraws Billboard Proposal
As a follow up to our story on Hollywood High School considering a digital billboard, the LA Times is reporting that the proposal has been withdrawn. Mike Feuer, the Los Angeles City attorney told school officials that installing a commercial billboard on school property would violate city law. The principal of […]
Company of the Day – Vista Outdoor Advertising
Company: Vista Outdoor Advertising Headquarters: 117 Osborne Street, St. Marys, GA 31558 Markets: Florida and Georgia Phone: 912.882.6262 Email: info@vistaoa.com Vista was established in 1984 with the construction of its first billboard (a ‘stick built’) in St. Marys. They offer over 200 premier displays including two digital billboards in Nassau County, Florida and Camden […]
Clear Channel UK Extends Forecourt Network Media Sales Deal for a Further Three Years
Clear Channel UK has announced the extension of their media sales partnership with leading screen solutions provider Amscreen. The deal sees them continuing to sell advertising opportunities on the national screen network for a further 3 years. The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities […]
Company of the Day – Timmons Outdoor
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware. In Tennessee the focus is on advertising […]
The Power of Ten
December 7, 2016 Watchfire Blog Post Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical […]























