Author: John Weller

Daktronics Internship Program

Insider noticed a Linked In post announcing that Daktronics is looking for interns for their coming January – August 2017 session. Know a young person who might have an interest in the Outdoor business. An internship with a digital sign manufacturer would be a interesting way to get to know […]

AT&T – Time Warner Deal May Impact Ad Budgets

What happens when you take two of the top ten advertiser’s in the U.S. and merge them together?  According to the Wall Street Journal, it will mean less money spent on advertising for a combined entity.   Last year AT&T, at $1.84 billion, ranked second in U.S. paid media. Time […]

Clear Channel Outdoor Holdings, Inc. Sells Interest in Adshel to Joint Venture Partner APN News & Media for AUS $268.4 Million

October 24, 2016 09:50 PM Eastern Daylight Time SAN ANTONIO–(BUSINESS WIRE)–Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK:IHRT), announced today that its Clear Channel Outdoor International segment will sell its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media (ASX, […]

Company of the Day – Wilson Outdoor Displays

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Georgia, Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama with coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland   Insider caught up with Ryan Wilson to share a […]

Company of the Day – Renaissance Outdoor Advertising

Company:  Renaissance Outdoor Advertising, Inc. Headquarters:  1121 W. Pointe Vista Path, Hernando FL 34442 Markets:  Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988.  The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto […]

OOH Thoughts on Holiday Shoppers

Media Village  has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]

Vertical Bridge Completes $196 Million Debt Offering

RBR.com reports that tower owner Vertical Bridge finalized the closing of $196 million initial principal amount of Series 2016-2 Secured Tower Revenue Notes in a private asset-backed securitization transaction. The notes have an anticipated repayment date of October 2021 and final legal maturity of October 2046. The proceeds of this offering will […]

Daktronics Offers Presidential Election Content

Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]

Wrapify Turns Cars Into Moving Billboards

CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]

Millennials And Ad Blocking Software

A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]