Author: John Weller

JCDecaux and América Móvil merge their OOH businesses in Mexico

JCDecaux SA, the number one outdoor advertising company worldwide and América Móvil, the leading wireless provider in Latin America and the third largest in the world in terms of equity subscribers, have announced the entering into a joint venture for the out-of-home (“OOH”) advertising businesses in Mexico by merging each […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia Central / Southern New Jersey / Trenton Atlantic City / Shore New York / Northern New Jersey Chicago San Francisco Los Angeles Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ […]

Environmental Groups Use Outdoor To Promote Ideas

Insider recently saw two news items where environmental groups show they understand the power of messaging through OOH. The first article is from The Register Guard who report that environmental groups are using outdoor advertising to promote their messages to the Interior Secretary as he addresses the Western Governors Association’s annual […]

Circle Graphic’s CEO – Regional Entrepreneur of the Year Winner

The Mountain Desert Region Entrepreneur Of The Year awards were presented to eight category winners at EY’s event in Denver, Colorado on June 22nd.  Included among the winners was Andrew Cousin, CEO of Circle Graphics who won in the category of Products & Manufacturing. The Mountain Desert Region includes Colorado, […]

NC Legislation Through An Operator’s Eyes – And Then A Surprise Defeat

Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North Carolina legislation under consideration.  Here are some thoughts on legislation from the perspective of an owner/operator. House Bill 581 has been receiving a lot of media attention.  What […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]

Creative Key in Leveraging OOH’s Power in Driving Online Activation

An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]

Intelliscape and Lamar Identify Cars for Transformers Campaign

Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign […]

Clear Channel Airports Wins Corpus Christi Airport contract.

Corpus Christi, TX  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport (CCIA) to provide state of […]